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CTIA Prepares Retail Zone

3/11/2010 01:20:00 PM Eastern

WASHINGTON —CTIA-The Wireless
Association will launch its first ever
Retail Zone at next month’s CTIA
Wireless 2010 show, due to more retailers
attending the event.

More than 20 percent of the show’s
attendees come from the retail sector,
and retail “continues to represent a
growing segment of the wireless ecosystem,”
the association said.

The Zone will feature an Accessories
Pavilion, which will house manufacturer
and distributor exhibits, and
a Retail Resource Pavilion, which
“will give dealers the tools to generate
new customers and increase productivity,”
the association said.

More than 150 companies will exhibit
in the zone with products and services
designed to improve retail efficiency
and profi tability, CTIA said. Products
and services include point-of-sale solutions,
product display innovations, and
refurbishing and reseller programs.

Ed Legum, consultant and producer
of the Retail Resource Pavilion, said,
“Our pavilion is a services showcase
offering solutions that retailers can
embrace to improve business practices.”
International CTIA Wireless is
scheduled for March 23-25 at the Las
Vegas Convention Center.

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