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CES 2012: Samsung Looks To Deliver Convergence Umbrella

1/12/2012 12:03:46 PM Eastern

LAS VEGAS - Sharing and connectivity
between platforms and devices is what Samsung promises for 2012 and beyond at International
CES this week.

Yoo Lee, product innovation VP at Samsung Electronics America

For this convergence, Samsung will not
limit itself to one standard, such as near field communication or Cloud-based
connectivity. Instead this convergence will evolve as it is developed.

"We will pull in what technology is
available," said Yoon Lee, product innovation VP at Samsung Electronics America.
"We are not keen on Cloud only. We will work with whatever technology is
available."

Lee noted that this technology was about
bringing the connected lifestyle to consumers.

"This is not about hopping from one
screen to another," said Lee. "This is our driving strategy for 2012 and
beyond."

Samsung's N Service will be built around
key strategic directions, which Lee outlined at a press briefing here. These
strategies include the combined experience, from consumption to control, across
an open hardware ecosystem that is available and optimized. The core concept of
these strategies, said Lee, is that software will not be developed for one
platform, but instead the goal would be to develop innovative solutions that
can be used across multiple devices.

Lee further demonstrated three product
offerings to exemplify the key differentiators to Samsung's convergence
strategy including AllShare Play, AllShare Control and Family Story. AllShare
Play will further let consumers easily share and store content from one device
to another, and Lee said it would further promise remote access, instant play
of content, seamless interaction and even web page sharing.

AllShare Control will give users
universal control of all screens, where users can treat their smartphones,
tablets and even smart TVs as remote controls. These would be multi-device
controllers for such applications as presentations, home monitoring and even
remote access control.

Family Story will allow users to openly,
yet also privately, share content with family and friends across multiple
devices, while offering a secure network where content can be shared only with
those who are invited to view the content.

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