Minneapolis - Best Buy Mobile, the CE chain's wireless specialty
retail unit, has launched a dedicated Web site featuring news, trends, product reviews
The site, located at BestBuyMobile.com,
will be informational-only at launch, but will add sales and activation
functionality after the holiday season, TWICE reported last month.
BestBuyMobile.com features content from wireless and mobile
industry blogs and news sites; streaming media, including video clips of
product reviews; information on mobile devices and applications; expert advice
from the "Super 6," comprised of Best Buy Mobile field employees; and a forum
thread for consumer interaction and questions.
The site also features coverage maps and rate plans for major
carriers, plus tools to help consumers determine their eligibility for new
phones and the trade-in value of their old handsets.
"Most people do their research online before visiting us in Best
Buy Mobile stores, so we're making it easier for them to get all the
information they need in one place," said Andy Heddle, head of online and
direct sales for Best Buy Mobile. "We've combed the Web for the best mobile
information and put it all in one place, added a deep catalog of video reviews
and created a place for consumers to join the conversation. In total, the web
site provides a digest of news, trends and product information to help
consumers research and compare products prior to talking to our trusted mobile