Minneapolis - Best Buy has announced the rollout of rollout
of health and fitness products at 600 Best Buy stores across the country and
online at Bestbuy.com.
The selection aims to satisfy consumers' health and fitness
needs through an array of traditional and new connected offerings for holiday
gifting and just in time for new year health and fitness resolutions, the chain
said in a statement.
"With a renewed focus on personal health growing nationwide,
especially among busy individuals trying to establish a consistent fitness
routine, Best Buy's offerings enable consumers to connect technology with
wellness and with others who share their fitness goals. Available products
include personal gear related to running, walking, swimming and yoga as well as
other fitness accessories," the chain said this morning.
Best Buy's national expansion follows a successful pilot
program launched a year ago, during which the company tested a broad selection
of health and fitness gear in 40 stores in select markets, the retailer said.
"We were encouraged by the enthusiastic response we saw from
our customers during the initial pilot of these health and fitness products,"
said Chris Koller, portable electronics solutions group VP at Best Buy. "We
clearly tapped into a desire for Best Buy to provide the latest and greatest technology
to enhance health regimens, and to help people discover how they can integrate
these devices with other personal technology to monitor and share their
progress, and to stay motivated."
A 30-foot-long in-store health and fitness presentation area
enables consumers to sample many of these devices before they buy. On display
are state-of-the-art heart rate monitoring watches, pedometers, special MP3
players, ear buds, headphones, yoga mats, scales, blood-pressure monitors and
other products from leading manufacturers such as Gaiam, GoFit, H2O Audio, MIO,
Polar, Sportline and Yurbuds.
Consumers interested in health and fitness products will
have access to trained Best Buy salespeople Shirts to help them better
understand how technology can support their personal wellness, the company
Koller said, "The whole category of health and fitness has
really evolved in the last several years to truly take advantage of our
connected world offering with personalized experiences that can help keep
consumers motivated and easily track their workout progress. With the
nationwide rollout, we aim to arm our consumers with the latest tools available
for enhancing their fitness conditioning, while also providing the technical
support needed to keep them on track to meet their goals."
Consumers looking to learn more about the health and fitness
selection at Best Buy or to find the nearest Best Buy store can visit www.bestbuy.com.