Minneapolis - Best Buy has added the
premium Bosch brand to its major appliance assortment and is providing
private-label Insignia TVs to its home team Minnesota Twins.
The retailer will limit the high-end
Bosch line to laundry products and dishwashers, but will offer the vendor's
freestanding ranges, over-the-range microwaves and refrigeration by special
According to Best Buy's home life VP
Liz Haesler, the assortment expansion was prompted by customer demand. "We see
Bosch as a natural addition to our home
appliance department," she noted, "as we share their vision to bring
the consumer a high-quality, high-efficiency appliance option."
Indeed, Bosch, a division of Germany's BSH
Bosch and Siemens Home Appliance Group, has positioned itself as the only U.S.-manufactured
brand with entire product lines of Energy Star-qualified dishwashers, washers
and refrigeration. Its commitment to the environment, from green manufacturing
appliance performance, has earned it the Department of Energy's Energy
Star Partner of the Year Award for Appliances for two consecutive years, and
Bosch recently launched a "Green Technology Inside" icon and designation to
make it easier for shoppers to identify its most efficient appliances.
"Consumers are increasingly looking
to lead greener lives, and home appliances are a key part of that equation,"
said John Iacoviello, sales senior VP for BSH Home Appliances. "We are very
excited to continue expanding the availability of our efficient appliance
options through this partnership with Best Buy."
Best Buy will carry Bosch's Vision
washers, which use only 13 gallons of water per load thanks to a network
of sensors that monitor and adjust the cycle for optimized operation, and
dishwashers with an EcoSense feature that analyzes soil levels in the water and
customizes the cycle to save on water and energy.
Elsewhere, Best Buy recently inked a
multiyear partnership with the Minnesota Twins, making it the team's Official
High Definition Television (HDTV) partner. As part of the deal, the retailer's Best
Buy For Business unit and Insignia brand team provided more than 450
custom-built, HD and IP LCD-TVs in 32-inch, 42-inch and 65-inch screen sizes
throughout the Twins' new state-of-the-art home stadium, Target Field.