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Belden Rebranding X-Mark Line

11/13/2006 10:14:00 AM Eastern

Richmond, Ind. — Belden is phasing out its X-Mark branded line of cable management products. From now on, all X-Mark products — which include freestanding and wall-mount metal enclosures, racks, hardware and accessories — will be marketed and sold as Belden Cable Management Solutions.

Along with the name change comes a division change under the company’s umbrella, and the line will be moving from the Belden specialty division and reporting to the Belden Americas division.

According to the company, the rebranding effort is only a part of an ongoing strategy to unify all of its product offerings under the Belden brand. “We want to assure customers loyal to our X-Mark products that the rebranding of the line will not change the essential nature of our technologically advanced products and services,” said Peter Sheehan, president of Belden Americas.”

He added, “We expect that the synergy created by X-Mark’s metal transformation expertise and Belden’s longstanding cabling design expertise will enable our development of even more feature-rich cable management products aimed at the various market segments we serve.”

As a result of the change, Belden’s entire sales force will now be unified. The company said that Belden customers can now order cable management products from their current Belden representatives and that X-Mark customers will be able to continue working with their original service reps.

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