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Apple Tops In Mobile Computers

2/23/2012 11:32:26 AM Eastern

Santa Clara, Calif. - Apple dominated the mobile computer
category for the fourth quarter of 2011, with a 26.6 percent market share,
according to NPD DisplaySearch.

Apple led the category, which encompasses laptops and
tablets, shipping a total of 23.4 million units in the last quarter of the year
for a total of 62.8 million for the entire year. Of these, 18.7 million were
tablets and 4.6 million were laptops. For all of 2011 Apple shipped 48.4
million iPads, representing a quarter-over-quarter increase of 156 percent and a
183 percent year-over-year increase.

Following Apple in the tablet category was Amazon, with 5.3
million, units shipped, and Samsung, Asus and Barnes & Noble.

Amazon and Barnes & Noble both entered the tablet
category in late 2011 with the Kindle Fire and Nook Tablet, respectively.

Hewlett-Packard was the second largest mobile computer
shipper, although all of its 8.7 million units were laptops, as the company
entered and quickly abandoned the consumer tablet market in 2011.

Table 1:
Preliminary Q4'11 Worldwide Top Five Mobile PC Shipment Rankings by Brand

Rank Brand Units (millions) Share (%)
1 Apple 23.4 26.6
2 HP 8.7 9.9
3 Dell 6.9 7.9
4 Acer Group 6.8 7.7
5 Lenovo 6.3 7.2

Source:
Q1'12 DisplaySearch Quarterly
Mobile PC Shipment and Forecast Report

Table 2:
Preliminary Q4'11 Worldwide Top Five Notebook PC Shipment Rankings by Brand

Rank Brand Units (millions) Share (%)
1 HP 8.7 15.5
2 Dell 6.7 11.8
3 Acer Group 6.6 11.8
4 Lenovo 6.1 10.8
5 Apple 4.6 8.3

Source:
Q1'12 DisplaySearch Quarterly
Mobile PC Shipment and Forecast Report

Table 3:
Preliminary Q4'11 Worldwide Top Five Tablet PC Shipment Rankings by Brand

Rank Brand Units (millions) Share (%)
1 Apple* 18.7 59.1
2 Amazon 5.3 16.7
3 Samsung 2.1 6.7
4 ASUS 1.5 4.6
5 Barnes and Noble 1.1 3.5

Source:
Q1'12 DisplaySearch Quarterly
Mobile PC Shipment and Forecast Report

* Apple shipments include units for sell through and inventory. 

Overall mobile PC shipments grew 12 percent for the fourth
quarter and 44 percent year over year. About 88 million mobile units shipped in
the fourth quarter. Of these, 31.7 million were tablets.

Notebook shipments were essentially flat during the fourth
quarter, but they were up 11 percent for the year, with factories churning out
56.3 million units. DisplaySearch blamed the weak fourth-quarter demand on
consumers' increased desire for tablets, which was due, in part, to vendors
dropping tablet prices to drive holiday sales, said Richard Shim, NPD
DisplaySearch senior analyst.

HP maintained its top position, shipping 8.7 million units,
or a 15.5 percent share, with Dell, Acer and Lenovo grabbing the second, third
and fourth spots. Apple was in fifth, with 8.3 percent of the market.

 

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