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HoMedics Teams With House Of Marley For Headphones

1/06/2011 12:00:00 AM Eastern

LAS VEGAS — The family of Bob Marley, in collaboration with HoMedics, will use International CES to unveil its first collection of audio electronics products from The House of Marley. They can be found at booth 7917.

TWICE spoke Alon Kaufman, CEO of HoMedics, and Cedella Marley and Rohan Marley, two of Bob Marley’s children who are involved with the House of Marley.

When asked why they decided to enter the alreadycrowded headphones market, Rohan noted that the family had already been approached by different entities in the past. “But we wanted to do something substantial and sustainable,” he said. “We didn’t just want to jump in because of the competition. We wanted to do something different than what the norm is as far as what’s sustainable — reusable, recyclable materials.”

Regarding the materials, Kaufman said the biggest emphasis was placed on selecting earth-friendly materials. “The majority of the headphones today are made out of plastic, and while we cannot sometimes avoid plastic, we are trying to use materials that are eco-friendly.

“So whenever possible we’re using aluminum, which is 100 percent recyclable, canvas and cotton. Wherever possible, we’ll use organic cotton and canvas. We’re using hemp wherever possible, [and] our cords are cotton braided.”

Even the packaging will strive for friendlier materials by using pulp paper and soy-based ink. The woods being used are not endangered wood, the group said, and the headphones will benefit from the materials by delivering a better acoustical chamber. The higher-end products will use leather instead of PVC, Kaufman said.

The products, which will be geared toward the younger generation, will be strongly tied to the online component of the House of Marley, which encourages charitable giving and recycling.

The House of Marley includes three collections — Jammin’, Freedom, and Destiny — and features ear buds, over-ear headphones, docking/charging stations, speakers and boomboxes.

The Jammin’ line is meant to bring the joyful Rasta vibe to life through colorful, vibrant style and solid performance designed for “young gongs,” the company said.

The Freedom line delivers a high-end audio experience through modern, soulful design sensibilities, while the Destiny line uses beautiful, natural, premium materials to deliver superb clarity and thick, rich, resonant bass, it added.

At launch, The House of Marley in-ear headphones will be sold in nine different varieties, each available in multiple colors, with a suggested retail of $29.99 to $199. The over-ear headphones will include seven different styles, also available in multiple colors, with a suggested retail of $49.99 to $299.

In addition to headphones, the company will offer speakers, docking/charging stations and a Freedom Speakerbag boombox at suggested retails ranging from $49.99 to $299.

The products will ship in the second quarter.

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