Richmond, Va. - Goldberg Company Inc. (GCI), a specialty distributor serving the Mid-Atlantic region, has added Screen Innovations (SI) to its line card.

Under terms of the new agreement, GCI will provide sales representation and distribution services for the Austin, Texas-based video projection screen vendor throughout southern New Jersey, eastern Pennsylvania, Delaware, Maryland and Virginia. SI's product line includes the Black Diamond projector screen, which claims a 900 percent improvement in contrast ratio for enhanced home-theater performance regardless of the ambient lighting level.

GCI said its pro A/V division has launched an aggressive promotion introducing customers to the SI line, and both companies are partnering with Panamorph to offer a series of educational training sessions on high-performance home theater, one in Richmond, Va., the Baltimore/Washington area, and in Pennsylvania during the week of July 12.

"Screen Innovations is yet another exciting addition to our ever-expanding lineup of high-quality home-theater solutions," said GCI president Bob Goldberg. "Screen Innovations' dedication to providing not only superior products and technologies, but also superior training and support, is a perfect hand-in-glove fit with GCI's commitment to providing exceptional dealer-centric support."

Screen Innovations president Ryan Gustafson added: "We are very excited at the opportunity to work with the GCI team to both increase the market penetration of Screen Innovations products in the Mid-Atlantic States and at the same time upgrade the support for our existing dealer base."

For more information on SI products and technologies, visit www.screeninnovations.com.

Founded in 1911, Richmond, Virginia-based GCI maintains a satellite sales office in Salisbury, N.C., and conducts regular educational sessions on technologies and products in its training center and in local markets. Its line card includes such brands as Denon, Boston Acoustics, Sony, JVC Professional, Panasonic Professional, Perfect Path by PPC, Audiovox, Jensen and Rosen. For more information call (866) 770-2820 or visit www.goldbergcompany.com.