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Mega Group Hits Grand Slam With Fall Show

Former RadioShack franchisees take the field 8/18/2015 10:15:00 AM Eastern

Mega Group USA said it knocked one out of the park last week with its Fall National Convention, which was held in the hometown of Kentucky’s famed Louisville Slugger.

The bi-annual event drew hundreds of the buying group’s vendors and independent majap, bedding and CE dealers for three days of workshops, product trainings, presentations, show specials and entertainment.

New guests included a contingent of former RadioShack franchisees who hitched their wagons to Mega’s specially-created Tech Group division in the wake of the chain’s bankruptcy acquisition. The latest additions received a full day of dedicated sessions to bring them up to speed on Mega’s services and vendor programs.

“These independent retailers have been without the support they need since the RadioShack bankruptcy,” observed Jim Sendrak, Mega’s electronics and marketing executive VP. “We’re delighted to be able to welcome them to our business family.”

Other show highlights included a keynote address by SertaSimmons Bedding president Michael Traub on the challenges of e-commerce; a presentation by Electrolux senior VP Mark Chambers on U.S. economic indicators and majap shipment trends and forecasts; and a three-part “Mattress University” presentation on the ups and downs of the bedding business.

Dealers also attended 16 separate majap training sessions, which covered such topics as merchandising a sales floor through the eyes of a consumer, and why dealers should merchandise built-in products, while other workshops addressed opportunities in outdoor products and home automation.

 The buying show closed with a Louisville-themed party featuring a batting cage and a Whirlpool-sponsored bourbon tasting, set to the strains of local country-rock party band Artie Dean Harris and Bourbantown.

Mega serves some 1,700 dealers operating about 3,000 storefronts across the country with retail products and services like insurance, group vendor programs, custom advertising and marketing, consulting, store merchandising, and IT support, which are designed to drive traffic, enhance operating efficiencies, and improve sales and profitability.

The group will next convene March 11-14, 2016, at the Dolphin Hotel and Convention Center in Orlando, Fla. For more information visit MEGAgroupusa.com

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