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Methodology

6/06/2011 12:01:00 AM Eastern
ALPHARETTA, GA. – MarketSource compiled responses from adults ages 18 and up in 501 households. The sample size yielded a 95 percent confidence level, meaning that if the same survey were conducted 100 times across different sets of 501 respondents, the results would be the same 95 percent of the time. The margin of error is 5 percentage points.

Of the 501 adult respondents in this year’s survey, 49 percent were female. Broken out by age, 8 percent of respondents were 18-25, 10 percent were 26-30, 19 percent were 31-40, 10 percent were 41-45, 12 percent were 46-50, 12 percent were 51-55, 11 percent were 56-60, and 17 percent were over 60.

Thirty-nine percent had a college degree. Nineteen percent had a graduate degree. Thirty-three percent had some college education, and nine percent had a high-school degree.

Twenty-three percent had household incomes of more than $100,000. Twenty percent had household incomes of more than $75,000 but less than $100,000. Twenty-two percent had incomes of more than $50,000 but less than $75,000. Another twentytwo percent had incomes of more than $25,000 but less than $50,000.
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