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Sony announced the first Super Audio CD (SACD) car head unit, which is also the company's first double-DIN-sized DVD/monitor.
Sony said it is offering the XAV-W1 DVD player because it recently began seeing "a need on behalf of some of the audiophiles in the mobile segment for a different experience," said Kengo Kurokawa, Sony marketing manager of mobile electronics. He said some audiophiles want to produce in their car, the same sound experience of their home system.
SACD sales, however, have remained sluggish, with combined SACD, DVD-Audio discs, cassettes and vinyl albums together totaling only $22.1 million in sales in the United States last year, according to the Recording Industry Association of America.
The XAV-W1 has a 7-inch monitor and is satellite radio ready and can control an iPod when used with a separate adapter. It is also HD Radio ready with a separate tuner and is compatible with 5.1 channel surround sound option. It supports Dolby Digital and DTS and will ship this month at approximately $800.
A single-DIN version will be available at approximately $280.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.