By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Durham, N.H. — Although 77 percent of all U.S. households now have at least one HDTV set, and 46 percent have more than one, only 30 percent of U.S. adults have heard of the newer Ultra HD TV technology and only one-third of them have ever seen one.
The findings were part of a Leichtman Research Group study released late last week, indicating the consumer electronics industry has its work cut out in bringing the public up to Ultra HD speed.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
Corona, Calif. – TCL (The Creative Life) said Thursday that Sam’s Club is adding this month its new 48-inch 1080p 120Hz direct-backlit LED HDTV as a nationwide in-store exclusive at a $449 member value price.
The 48-inch unit is the first model of TCL’s new 2014 lineup to be available at retail. The line includes 23-inch through 55-inch screen sizes, most of which will become available later this spring.
Mahwah, N.J. – Preparing to deliver its new Quattron Plus (Q+) premium FullHD LCD TV line, Sharp Electronics told TWICE last week that it is moving forward with a brand-refresh campaign that will place retail partners front and center in the effort.
Mark Viken, Sharp Electronics brand marketing VP, said the campaign will rely heavily on Internet assets, including a recently revamped company website, web-based merchandising tools, in-store merchandising and demo displays, and sales training efforts that dealers can draw from to help sell the new Q+ technology.
Santa Clara, Calif. — Taiwanese LCD panel manufacturers Innolux and AUO are forecasted to lead the world in production of 4K Ultra HD LCD TV panels in 2014, according a newly released quarterly report from NPD DisplaySearch.
The NPD DisplaySearch “Quarterly LCD TV Value Chain & Insight Report” said 4K LCD TV panels have become increasingly available and affordable to TV manufacturers as the Taiwanese manufacturers have ramped up production.
Irvine, Calif. — Vizio said it is shipping its 2014 E-series LED LCD TVs with full-array backlighting and local dimming technology in select models.
The line is being carried by national retail accounts including Amazon, Best Buy, Costco, Sam’s Club, Target, and Walmart as well as on Vizio.com.
Many models in the E series also include the new Vizio Internet Apps Plus, a smart-TV platform with expanded app partners and functionality.
Shenzhen, China — TCL announced a shift in its global marketing focus Tuesday that will aim to capitalize on the “the new Internet economy.”
The group transformation of TCL Multimedia Technology, TCL Communications and parent company TCL Corp. will see the companies begin to execute a “double plus” strategy that includes
“intelligence + Internet” and “products + services” as main marketing directives, while “shifting from the previous product-oriented focus to a user-oriented focus.”
Thousand Oaks, Calif. — In time for the start of spring training, outdoor-TV manufacturer SunBriteTV is now offering a direct-to-consumer mail-in rebate on its 32-inch Signature Series 32, making outdoor LCD TVs a grand slam of a bargain.
The $300 consumer rebate, which runs Feb. 15 through April 15, reduces the price of the SB-3260HD by 20 percent.
Englewood Cliffs, N.J. – LG Electronics said Monday it has cut the price yet again on its 55-inch curved screen FullHD OLED TV, as it seeks to secure a dominant position atop the new technology category.
LG said model 55EA9800, which launched last year at a $14,999 suggested retail, has been reduced to a $7,999 suggested retail.
The suggested retail had been reduced to $9,999 last September.
El Segundo, Calif. — A last-minute rally in the fourth quarter of 2013 was not enough to save the U.S. television business from a steep 9 percent unit shipment decline for the year, as Americans continued to hold off purchases through most of the year, a new report from IHS Technology found.
The market research firm said U.S. TV unit shipments in 2013 declined to 34 million, down sharply from 37.5 million in 2012.