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Keeping Up With Consumer Tweets

9/08/2009 01:02:00 PM

Slate has an article detailing the experiences of unsatisfied consumers who take to the Web to voice their complaints. This is nothing new, of course, but newer mediums like Twitter make it even easier for the unhappy to share their experiences with other potential consumers.Notable for CE retailers:

“[NPR host and Advertising Age columnist Bob] Garfield points out that it’s in the companies’ interest to grease these squeaky wheels; it doesn’t cost firms very much to monitor online conversations, and when they make it right, the payoff can be immense.”

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