By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Jenkintown, Pa. — The Mission speaker brand will return to the U.S. through startup importer Mission USA, which is owned here by a local retailer.
Mission USA plans to relaunch the brand at International CES, where it will show current and new products and select reps, distributors, and retailers. The brand offers a broad line of mid- to high-end in-room speakers, including compact, bookshelf and floorstanding models along with powered subwoofers and home theater speaker packages. The brand offers “good performance and value for the dollar,” said Michael Leshner, Mission USA's founder.
The company will exhibit at the Venetian Hotel, suite 30-232.
The Mission brand left the U.S. market about four to five years ago, returned about two years ago through an importer, then left the market again about a year ago, Leshner said.
For five years ending in 2002, Denon marketed Mission speakers in the U.S., after which Mission resumed marketing for awhile. China-based IAG Group purchased Mission in 2005 and added it to its stable of U.K. audio brands, including Wharfedale, Quad, AudioLabs and Castle Acoustics home audio brands. IAG also markets professional audio and lighting equipment.
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