New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
For all its growth, the custom-install business is fraught with challenges for independent installers.
Independents have been hammered by competition from sometimes-undercapitalized start-ups, from lighting and security installers who have encroached onto custom-A/V territory, and large A/V and CE chains that have begun to encroach on their territory. If that wasn't enough, new technologies, including Internet-protocol based music and video distribution, could force a departure from comfortable tried-and-true methods of installation.
TWICE assembled a panel of key industry players to discuss independent installers' current status in the market and how installers must evolve to retain their footing. Questions were e-mailed to the respondents, who offered these replies:
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.