By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Hoffman Estates, Ill. — Sears and Kmart will continue their tradition of opening their stores on Thanksgiving Day.
Kmart, which has done so for the past 22 years, will open its doors at 6 a.m. on turkey day, and will remain open for the next 41 hours, through 11 p.m. Black Friday evening.
Sister chain Sears will open for the third consecutive Thanksgiving, beginning at 8 p.m., and will continue to operate through 10 p.m. Black Friday night.
This year a growing cadre of national chains is opting to open on the national holiday, including such recent additions as Macy’s and OfficeMax.
In a statement, parent company Sears Holdings noted that its stores are staffed with seasonal employees and those who have volunteered to work, and that Sears received “an overwhelmingly positive response from members and customer who took advantage of shopping Black Friday deals early.”
The retailer said it will preview its Thanksgiving and Black Friday deals at SearsLocalAd.com and KmartLocalAd.com, and will also offer lease-to-own options for Kmart customers and additional rewards points for Sears cardholders and Shop Your Way loyalty program members during the holiday season.
The chains will also continue to offer free in-store pick-up of online purchases and mobile shopping options.
“Sears and Kmart have been leaders in integrated retail, delivering convenient options to create a more rewarding shopping experience for our members, while blurring the boundaries between offline and online shopping,” said Leena Munjal, Sears Holdings’ customer experience and integrated retail senior VP. “Our Shop Your Way members have the option to shop anytime, anywhere and anyway they want — especially during the busiest shopping weekend of the year.”
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