By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Edmond, Okla. — Petra Industries recently mailed its nearly 1,300-page, 2013 fall catalog to more than 75,000 independent retailers, e-tailers, and custom installers and integrators across the U.S.
Petra’s fall 2013 catalog showcases more than 15,000 products from more than 500 industry-leading manufacturers, including Sony, Canon, Zagg, SiriusXM, JVC, Garmin, Clarion, NXE, RCA, Scosche, Midland, Monster, Belkin, Peerless, Ballistic, Trident, Griffin, Lenmar, iLuv, Speck, iHome, OmniMount Pentax, Conair, Panasonic and more.
Several manufacturers have been added to Petra’s 2013 product lineup, such as BenQ, Linksys, Metra, PanaVise, Bad Elf, Invisiplug, X-mini and Naxa. The catalog also introduces more than 3,000 new products and in excess of 1,500 price drops in all categories, the distributor said.
Petra has reorganized its product categories in this latest catalog edition. An entirely new section for WirelessHQ has been created and now appears at the front of the catalog. This section showcases an extensive assortment of smartphone cases, Bluetooth headsets and speakers, portable power and more.
The Health & Fitness and Home & Personal Care Sections have been combined to become the Fitness, Health & Personal Care Section; it features heart-rate monitors, scales, pedometers, exercise accessories and more.
The Outdoor section has been expanded to more than 100 pages and includes hundreds of products to give dealers yet another tool to keep their assortment diverse for serving any type of customer. Petra has again produced exclusive product videos for feature items with links that can be found on each sections’ introductory page. These videos provide an inside look on some of the hottest products on the market.
“I’m pleased to announce Petra’s latest fall catalog. Whether dealers are looking to expand inventory with the newest accessories or replenish tried and true favorites, our catalog is filled with the products and accessories our customers demand,” said Tate Morgan, president of Petra Industries. “Because the catalog has such an extensive line of products, from the industry’s top vendors, all backed by Petra’s lowest-price-guarantee, dealers have everything they need for great fourth-quarter margins.”
The catalog can also be viewed online at Petra.com/Cat213.
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