By Lisa Johnston
New products on display at the American International Toy Fair, held in N
New York – Harman and future Hall of Fame pitcher Mariano Rivera teamed to help the restoration and renovation of the Iglesia Refugio de Esperanza (“Refuge of Hope”) Church located in New Rochelle, N.Y., during an event at the company’s store in Manhattan on Saturday.
Rivera and his family have made a commitment to restore the church, which holds traditional religious services, and will also offer youth programs and provide food and clothing to the local community.
Harman, as the “official sound partner of the New York Yankees,” has provided a full professional audio system to the church featuring the latest products from its JBL, Soundcraft, Crown and AKG brands.
“We are extremely proud to help Mariano with the restoration of such an important community center in New Rochelle, just a few miles away from Harman’s headquarters in Connecticut,” said Ralph Santana, chief marketing officer, for Harman. “Mariano has been a role model for Yankees fans everywhere for both his exceptional sports abilities and his commitment to the community. Harman is excited to celebrate Mariano’s legacy through this partnership that puts his many fans — and the community he loves — front and center.”
Mariano Rivera Day at Harman’s new flagship store in New York City, located at 527 Madison Avenue (at 54th Street), drew hundreds of fans and during a special ceremony. JBL presented Rivera with a Fan MO-saic that was created by his fans through Instagram.
In addition, fans who used Instagram to show their favorite part of the Harman Store by tagging @JBLaudio and using #HarmanStore were entered for a chance to win one of 42 custom, limited-edition, Mariano Rivera JBL Synchros S700 headphones, featuring his number, signature and the Yankees logo.
A long line of fans wait to meet Mariano Rivera at the Harman store in N.Y. on Saturday.
42 limited-edition, Mariano Rivera JBL Synchros S700 headphones were available as prizes for fans who participated in the Instagram contest.
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