By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Reston, Va. – Online sales of consumer electronics were up 15 percent year-over-year for the Nov. 1-Dec. 10 holiday period, ComScore reported.
The market research firm considers CE a separate category from video games, which also rose 15 percent, and computer hardware, which grew 14 percent during the period.
The holiday’s fastest-growing e-commerce category was digital content and subscriptions, which increased 22 percent, ComScore said, followed by toys at 18 percent.
Total online holiday sales (Nov. 1-Dec. 10) were up 13 percent year-over-year to $29.3 billion, and sales on Dec. 10, or “Green Monday” – the second Monday in December – were also up 13 percent, making it the third heaviest shopping day of the season after Cyber Monday and Tuesday, Dec. 4, the company reported.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.