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Severtson Features Ambient Light Rejection (ALR) Projection Screens at CEDIA Expo 2023

Now Shipping, the 0.8 Gain ALR Screens Have a 170 Degree Viewing Angle; Ideal for Situations Where High Ambient Light May Otherwise Interfere with Proper High Performance Viewing Abilities


San Tan Valley, Ariz., July 5, 2023 Severtson Screens (, a global leader in innovative and quality projection screens for the home theater, commercial, cinema, and pro AV markets, is pleased to announce it will feature its popular Ambient Light Rejection (ALR) options for its Impression Series residential and commercial projection screens during CEDIA Expo 2023, held in Denver from Sept. 7-9 at the Colorado Convention Center, booth #3018.

“Our customers asked for it, and we have delivered with the industry’s most advanced ALR screen,” said Toby Severtson, president and CEO of Severtson Corp. “Our new screen is both affordable and has an industry leading viewing angle versus other ALRs currently on the market today.”

Severton’s ALR has a 170 degree viewing angle and is available up to 120 inches (diagonal at 16:9 Aspect Ratio), with additional options also now available.

“With 0.8 gain, our ALR is designed specifically for situations with high ambient light,” Severtson continued. “We are proud to serve the home theater and commercial markets with the same service and quality that has taken the cinema market by storm and cemented us as the industry leader. Our new ALR screens are a continuation of this dedication to provide what our customers want, with a product that exceeds their, and the industry’s, expectations.”

Custom and standard ALR sizes are available. Severtson asks that customers contact them directly for individual pricing for their specific needs and for production and delivery timing.

Also, in response to recent shipping and logistical issues, 6-piece frames will be Severtson’s new standard moving forward. This will help to reduce shipping damages and provide a better experience for its customers. The screens will be of the same high quality standard the industry has come to expect from a Severtson screen.

The change will occur gradually over the coming months as supply of 4-piece frames is depleted. 4-piece frames will still be available on custom orders, with a lead time.

Finally, in recent years, the standard aspect ratios have shifted gradually wider. Movies are now almost exclusively produced at 2.39 or 2.40 aspect ratios. As a result, Severtson will be retiring the 2.35:1 aspect ratio as our standard, and migrating to 2.39:1.

2.35 screens will be shipped until Severtson’s supply is exhausted. 2.35 will still be available on custom orders, with a lead time. The prices and standard diagonal sizes will remain the same, only changing the aspect ratio. The new 2.39 drawings are currently available on our website.

Founded in 1986, Severtson Corporation continues to be a global leader in innovation and quality. The Severtson family’s extensive experience in manufacturing small home theater screens and large cinema screens has given Severtson Corporation the expertise to meet the needs of the professional and consumer AV markets for both indoor applications as well as large outdoor venues. With its modern campus encompassing multiple production operations including a state-of-the-art robotic application system, Severtson has massive production capabilities and an unusually wide array of screens. The screens range in size from massive movie theaters, comfortable home theaters, and everything in between.

For more information, please visit, call 480-610-5155, or email [email protected].

About Severtson Screens

Founded in 1986, San Tan Valley, Ariz.-based Severtson Screens is an award-winning global leader in revolutionary and quality projection screens in the home theater, pro AV, and cinema markets. From its unlikely origins in the family kitchen to today’s modern campus encompassing multiple production operations, Severtson Corporation has remained committed to the principles of innovation and uncompromising quality that have made them who they are today… the industry standard for excellence and unsurpassed customer service worldwide.

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