PIONEER LAUNCHES SAFE & SOUND TOUR TO PROMOTE SAFER DRIVING AMONG HIGH SCHOOLERS - Twice

PIONEER LAUNCHES SAFE & SOUND TOUR TO PROMOTE SAFER DRIVING AMONG HIGH SCHOOLERS

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LONG BEACH, Calif. (September 16, 2015) – With another school year starting and students back in class, Pioneer Electronics (USA) Inc. announces the launch of its Safe & Sound Tour, a campaign created to encourage safer driving among teens.

Pioneer and retailers will partner with local high schools to demonstrate car audio products at varsity football and basketball games across the U.S.  Teens and parents in attendance will have the opportunity to receive discounted products and/or free basic installations offered by the local retailer. Pioneer will also give back to the communities by making a cash contribution to the participating schools. Check presentations will take place at varsity home games during the fall football season/winter basketball season.  For more information about Pioneer’s Safe & Sound Tour and for a list of participating high schools and retailers, visit pioneerelectronics.com/safeandsound.

In an online survey conducted by Harris Poll on behalf of Pioneer Electronics in May 2015, among 1,801 vehicle owners, 44 percent of smartphone owners admitted they text and drive. What’s more, 86 percent of survey participants have witnessed other drivers texting behind the wheel. These stats highlight the need for education about the choices and options available to consumers to make safe driving choices.

Partnering with the Mobile Electronics Specialist of America (M.E.S.A.) retailer group, Pioneer will showcase its Networked Entertainment eXperience (NEX) in-dash multimedia receivers to 50 high schools across the nation. The latest NEX models, the AVIC-8100NEX, AVIC-7100NEX and AVH-4100NEX, complement today’s connected lifestyle and feature both Android™ Auto and Apple CarPlay™ connectivity, allowing drivers to connect their compatible smartphones to their vehicles in the smartest and safest way possible.

Retailers will also showcase Pioneer’s audio products that bring high-quality sound and entertainment to the driving experience. Pioneer’s TS-D component speakers, shallow subwoofer and new 5-channel amplifier will be on display as solutions for improving a vehicle’s sound quality and audio capabilities.

“Designing products that encourage safe and attentive driving habits is important to who we are and what we do,” said Ted Cardenas, vice president of marketing for the Car Electronics Division at Pioneer. “With school in full swing, we wanted to show teens and parents that there are intelligent ways to stay connected while on the road.  Pioneer’s products make it easy for drivers to update their existing vehicles, particularly teens driving older vehicles, with the latest connectivity options and better audio too.”

For more information follow us on:

Twitter at twitter.com/PioneerUSA

Facebook at facebook.com/PioneerNorthAmerica

YouTube at youtube.com/pioneerelectronics

Instagram at instagram.com/pioneercaraudio

Pioneer Electronics (USA) Inc., headquartered in Long Beach, California, is a preeminent manufacturer of leading edge technology solutions for the mobile electronics aftermarket. Pioneer is focused on creating the ultimate in-car entertainment experience with high performance audio and video components, as well as connectivity with today’s smart devices. Building off of more than 75 years of electronics experience, Pioneer has expanded into the cycle sports industry, designing world-class power meters and cycle computers for professional athletes and cycling enthusiasts. Pioneer’s U.S. Web address is www.pioneerelectronics.com and its parent company, Pioneer Corporation, is a leading global manufacturer of electronic products for the consumer and professional markets.

NOTE: Read all safety instructions in the product documentation before use. Distracted driving can result in serious injury or death. Only use a function when it is safe and legal in your location, pay attention to the road and your surroundings, and obey all traffic rules.

Methodology

This survey was conducted online within the United States by Harris Poll on behalf of Pioneer Electronics (USA) from May 27-29, 2015 among 2,020 (among whom 1,801 currently own a vehicle) adults ages 18 and older. For complete research method, including weighting variables, please contact Katherine Harbeston (katherine.harbeston@pioneer-usa.com).

PIONEER is a registered trademark of Pioneer Corporation.

Apple is a trademark of Apple Inc., registered in the U.S. and other countries. CarPlay and the CarPlay logo are trademarks of Apple Inc.

ANDROID is a trademark of Google Inc.

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