Oracle Lighting’s Justin Hartenstein Named Finalist for 2019 SEMA Gen-III Innovator of the Year

The Metairie, LA-Based Company Has Been a Market Leader in Innovative LED Lighting Solutions for the Automotive Aftermarket Since 1999
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METAIRE, LA, Oct. 29, 2019 – Oracle Lighting (www.oraclelights.com) is proud to announce that founder Justin Hartenstein has been named a finalist for the prestigious SEMA Gen-III Innovator of the Year. The winner will be named during the SEMA Industry Awards Banquet at the 2019 SEMA Show, held in Las Vegas, Nev. from Nov. 5-8.

Oracle Lighting - Justin Hartenstein

Justin Hartenstein

“It is truly an honor just to be nominated for an award that recognizes hard work and innovation in such a large and dynamic industry,” said Hartenstein, who founded Oracle Lighting in his garage in 1999.

One of just two individual awards that the SEMA organization presents each year, the Gen-III innovator is an honor given to a young innovator who exhibits the same pioneering spirit as the original industry founders. According to SEMA, the Gen-III Innovator of the Year recognizes individuals whose work is changing the way the automotive aftermarket does business. He or she may have been the first to act on a new trend, invented an original product or devised and implemented ideas that better suit the current automotive marketplace.

Besides being a trend-setter, enthusiast, and innovator, Hartenstein is also an advocate for the automotive lighting aftermarket, making him an excellent candidate for this award. He sees the challenges that are taking a toll on the aftermarket lighting industry such as overseas counterfeiting. After months of working with foreign courts, attorneys, private investigators, and other authorities in China, Hartenstein filed legal action against an underground counterfeit factory ring in China that has repeatedly violated not only the Intellectual Property of ORACLE Lighting but of a half dozen other SEMA manufacturers. He hopes to use this experience to create a roadmap for other SEMA manufacturers to follow in order to receive relief from the damage caused by illicit counterfeiting in the industry.

For more information on Oracle Lighting and its full product line, please visit www.oraclelights.com, call (800) 407-5776, or email info@oraclelights.com.

About Oracle Lighting

Celebrating its 20-year anniversary in 2019, Metairie, Louisiana-based Oracle Lighting has been designing innovative lighting products and technologies for the automotive/12Volt, powersports, motorcycle, and marine markets since 1999. Oracle’s philosophy is this: in today's world of fly-by-night vendors, we think it is important to partner with businesses that you can trust to be there for you today, tomorrow, and for years to come.

Located just outside New Orleans, Oracle Lighting has received accolades from numerous organizations for our business practices, including being listed on the Inc500 list of the Fastest Growing Businesses in the USA for the past eight years consecutively, winning the 2012 Bronze Stevie Award for Consumer Products Company of the Year, and most recently being named The Small Business Administration's Exporter of the Year and a Small Business Champion by the U.S. Senate Small Business and Entrepreneurship Committee. In 2012, Oracle was named the Jefferson Parish Small Business of the Year by JEDCO. New Orleans CityBusiness Magazine also named ORACLE Lighting a Top Private Company in the Greater New Orleans Area in 2012, 2013, 2014, 2015, 2016 and 2017.

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