SoundTube Creates an Immersive Audio Journey for India’s Premier Design Destination
A New Kind of Design Space
Nilaya Anthology, developed by Asian Paints, is more than a store. It is a living, breathing design destination in the heart of Mumbai, where architects, professionals, and design lovers immerse themselves in creativity. From concept rooms to cultural showcases, every detail was crafted to inspire. For this project, sound was not an afterthought. It was central to how visitors would experience the space.
The Audio Vision
To achieve the right balance between atmosphere and engagement, consultant Munro Acoustics, in partnership with integrator Innovative Systems & Solutions (P) Ltd. (ISSPL), designed a system that could flex between two modes: delivering ambient music to set the mood and providing clear, localized audio for video displays. The system also had to blend into the architecture and connect seamlessly across multiple zones.
“We knew audio had to work as a layer of design here. It could not just be functional,” said Utkarsh Naidu, TechFlow Consultant, Munro Acoustics. “SoundTube stood out because the speakers disappear visually but make the space come alive sonically. That balance was exactly what Nilaya Anthology needed.”
The SoundTube Solution
From the early design stages, SoundTube Entertainment® products were written into the project. The installation combined in-ceiling, surface-mount, and landscape speakers, all supported by SoundTube’s Dante-enabled IPD line for audio over Ethernet distribution.
Installed Products:
92 × CM42-EZS-II in-ceiling speakers
2 × SM31-EZ surface-mount speakers
3 × CM52-BGM-II-WH in-ceiling speakers
2 × IPD4-CM52-BGM-II-WH Dante-enabled in-ceiling speakers
5 × GR-CM-BGM-II-BK in-ceiling speakers (black)
30 × IPD-HUB2 PoE-enabled DSP amplifiers
26 × RVC remote volume controls
4 × IPD-EXT BOX units
8 × Rockustics OmniPlanter 8.0-GG outdoor speakers
At the core of the installation, the IPD-Hub2 and IPD-EXT BOX extended Dante and PoE connectivity across zones. This allowed audio sources to be routed over Ethernet with minimal cabling, while ensuring synchronized and flexible audio distribution. Integrated with Q-SYS processors, the system handled both music and video audio streams, with local adjustments made through SoundTube RVC controls.
Blending Sound with Space
Inside the galleries, CM42-EZS-II ceiling speakers delivered smooth, evenly distributed audio that blended seamlessly into the architecture. Outdoors, the Rockustics OmniPlanter 8.0-GG units doubled as planters while delivering natural, high-quality sound across landscaped courtyards.
“The Rockustics OmniPlanters were a favorite. Clients loved that they looked like part of the garden, but still projected audio beautifully,” said Naidu. “SoundTube really understands that in a design-driven project, aesthetics and performance have to go hand in hand.”
Why SoundTube?
- Dante Ecosystem: IPD PoE speakers and hubs ensured a scalable, future-ready networked audio platform.
- Design Harmony: Products integrated seamlessly into interiors and landscapes.
- Efficient Connectivity: PoE simplified wiring and supported centralized AV distribution.
- Reliability: Previous projects with SoundTube gave Munro Acoustics confidence in long-term performance.
- Flexibility: A complete ecosystem of ceiling, surface, and outdoor speakers covered every zone.
The Result
The final installation created a sonic journey through Nilaya Anthology. Visitors move from one space to another with sound that shifts effortlessly, from ambient music in some areas to video playback in others, extending naturally into outdoor courtyards. The system feels invisible, yet its impact is unforgettable.
“What I love most is how natural it feels,” Naidu reflected. “The technology is sophisticated, but visitors do not notice the system. They notice the experience. That’s when you know audio is doing its job.”
Client Feedback
Asian Paints praised the outcome, noting how immersive audio enhances the cultural and creative intent of Nilaya Anthology. SoundTube delivered reliable Dante-enabled performance and seamless design integration, becoming an invisible partner in the storytelling of the space.
Award-Winning Partnership
The project received the Retail Category Award at the 2025 InAVate APAC Awards and also earned a 2025 Systems Integration India award in the hospitality category, recognizing the strong collaboration between Munro Acoustics and ISSPL, a trusted AVSI partner.
SoundTube Entertainment. Ingenious. By Design.
SoundTube Entertainment is at the forefront of end-to-end Dante-enabled audio systems for everyday applications. SoundTube’s goal is to provide a simple, cost-effective path to advanced audio networking without the typical complexity. SoundTube offers the world’s broadest assortment of IP-enabled PoE speakers, along with a full range of Dante-enabled components. Our hallmarks are easy programming and operation without specialized training; affordability for applications such as restaurants, retail, and residential spaces; and centralized monitoring and control of all Dante-enabled components.
With over 70 years of innovation in commercial and residential audio, SoundTube continues to pioneer industry-standard categories like pendant speakers and 360° sound. As one of the few vertically integrated U.S. speaker manufacturers, SoundTube ensures quality control from voice coil winding to finished systems at SoundTube’s vertically integrated facilities in Kansas and Florida.
