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Mattel Introduces The Barbie(TM) Tablet, Hot Wheels(TM) Tablet, And American Girl® Tablet Powered By nabi®

Merging Super-Charged Immersive Brand Experiences Around Mattel’s Globally Recognized Consumer Brands with High Technology Performance by nabi®

New Tablets Provide Exciting Digital Play and Exploration that Little Fans and Their Parents Will Love

Available this October for a Highly Affordable Price of $79.99

LOS ANGELES, Sept. 14, 2016 /PRNewswire/ — nabi, a Mattel brand (NASDAQ:MAT) known for creating innovative, high-tech solutions for kids families, for the first time ever is delivering highly immersive brand experiences for their tablets around three of Mattel’s most beloved brands. The tablets–Barbie(TM) Tablet Powered by nabi®, Hot Wheels(TM) Tablet Powered by nabi®, and American Girl® Tablet Powered by nabi® will come chock full of digital content, experiences, and accessories around each brand that will delight young fans combined with the high-tech quality and exclusive features that parents have come to expect from a nabi® tablet including advanced technology components and software, and the revolutionary Blue Morpho(TM) OS overlay that offers a robust line-up of more than 400 kid-focused features. The new tablets will allow kids’ imaginations to run wild as they race cars around the track with Hot Wheels(TM), “Be Anything” with Barbie(TM), and get creative with their favorite friends from American Girl®. All three tablets debut this October for $79.99.

Whether its learning to create a movie or pursuing fun arts and crafts with their favorite American Girl dolls, riding the digital tracks with Hot Wheels, or creating their very own superhero comic strip with Barbie, each of the tablets will encourage kids to dream big and enter the worlds of their favorite toys. Here are further specifics about each:

    —  Barbie Tablet: If “You Can Be Anything with Barbie,” this tablet also

        lets you explore, get creative, and “be anything” from fashion designer

        to super hero. It features dozens of Barbie-themed apps, games, and

        videos including apps that let you explore potential careers with

        Barbie, and create your own Barbie Super Hero Comics, as well as a video

        series called “Barbie Spy Squad” which follows the iconic doll and her

        friends as they go on super-cool covert missions.  The tablet also comes

        with a custom pink bumper, fun Barbie sound effects that come alive as

        kids unlock the tablet, swipe through different screens and open

        different folders.

    —  Hot Wheels: Vroom! Vroom! Hot Wheel fans rev up your engines with this

        brand new tablet! Get under the hood with the “Hot Wheels Labs” videos,

        which teach kids about the science of Hot Wheels cars and tracks such as

        resistance, friction and gravity. There’s also a cool “Tracks & Hacks”

        section with more than 25 apps and games for hours of play. The tablet

        also comes with a custom bumper and fun racing sound effects that will

        absolutely delight little race car drivers.

    —  American Girl: Make it a girls-night-in with all of your American Girl

        friends! This tablet includes more than 70 apps, videos, and games

        featuring both American Girl characters and creative craft ideas. Learn

        how to make your own movie starring a cast of American Girl dolls and

        get tips on how to style their hair in time for the shoot! Dance with

        Isabelle in her studio and bake with Grace, American Girl of the Year

        2015, at the Sweet Shop. The tablet also comes with a berry colored

        bumper and has American Girl specific sound effects that will surprise

        and delight kids as they explore their tablet.

In addition to the robust and engaging immersive experiences, each of the tablets also contains the features that the nabi brand is known for, providing kid-safe exploration and peace of mind for parents. It features  signature dual mode technology (kid and parent mode) and its revolutionary Blue Morpho(TM) OS overlay, optimized to offer a robust line-up of more than 400 kids entertainment, play, creativity and learning geared digital experiences. The Blue Morpho OS also features  comprehensive parental controls enabling parents to fully monitor and manage their child’s tablet use directly on the tablet or remotely through the nabigator(TM) app from their smartphones. The tablets also feature high quality specs including 7 inch, 1024X600 high-resolution touchscreen, quad-core processor, 16GB storage (expandable via MicroSD up to 32GB), and Marshmallow 6.0 Android OS.

Jim Mitchell, General Manager of Fuhu, said, “In launching these tablets we looked to give young fans of Barbie, Hot Wheels, and American Girl an incredible new way to get inside the worlds of their favorite toys and interact with them in exciting and different ways. Meanwhile, as always, we are glad to be able to provide parents with the peace of mind they have come to expect from the nabi brand.”

The Barbie(TM) Tablet Powered by nabi®, Hot Wheels(TM) Tablet Powered by nabi®, and American Girl® Tablet Powered by nabi® are only the latest products from nabi, which, after joining Mattel in early 2016, continues to expand their portfolio of family-friendly technology solutions. In addition to their line of award winning tablets and other technology products, nabi has been the recipient of a series of prestigious accolades, including a place on Fast Company’s Most Innovative Companies list.

About Mattel

Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel’s portfolio of global consumer brands includes American Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and Thomas & Friends®, among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at

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SOURCE  Mattel








CONTACT: Beth Mellow, 1-212-9815143, [email protected]

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