WAYNE, NJ, October 27, 2014 – JVC is off and running with a promotional campaign to support its recently launched series of sports headphones with a program that includes sponsorship of upcoming 15 and 5k races in Chicago and Phoenix, supported by a social media campaign.
The brand is a sponsor of the Hot Chocolate 15/5k races, which conclude with a post-race party where runners enjoy music, a family-friendly kids zone and hot chocolate and chocolate fondue. Leading up to each race, JVC is running a sweepstakes inviting people to post training or workout photos to the JVC Facebook page and be entered to win an array of JVC prizes, including a GZ-R10 Everio camcorder and JVC waterproof sport headphones. On race day, JVC will be on-site demonstrating its Gumy Sport and Extreme Fitness headphones, and participants and spectators will have another opportunity to win JVC prizes by snapping photos with the JVC Gumy mascot who will be there and sharing the photos on the JVC contest page.
The Hot Chocolate 15/5k races are organized by RAM Racing and started in Chicago in 2008. Since then, the series has expanded into 15 U.S. cities. The Chicago race, on November 9, starts and finishes in Grant Park, and includes a section along the shore of Lake Michigan. The Phoenix race on December 7 starts in Salt River Fields in Scottsdale.
JVC’s new sports headphones include four new models, two in the Gumy Sport line and two in the Extreme Fitness line. The new Gumy Sport headphones, the HA-EN10 and HA-ENR15, are both sweat proof and feature a Nozzle Fit earpiece made of soft silicone and a unique shape that provides a comfortable and secure fit. The HA-ENR15 includes an in-line remote control and microphone. The HA-ETX30 and HA-ETR40 Extreme Fitness headphones feature JVC’s new Pivot Motion Fit, a soft rubber rotating hook that fits within the part of the ear just above the ear canal to provide an ultra-secure yet comfortable fit. To tailor the fit to each user, the hook rotates and its position can easily be adjusted while wearing the earpiece. Both headphones are waterproof, and the HA-ETR40 includes an in-line remote and microphone.
About JVCKENWOOD USA Corporation
JVCKENWOOD USA Corporation is a wholly-owned subsidiary of JVCKENWOOD Corporation and is a leading developer of imaging, home and car entertainment and navigation products for the consumer market, two-way radio communications systems for public safety, private industry and amateur users, and video equipment for the broadcast and professional markets. For detailed information, call JVCKENWOOD USA at 1-800-950-5005 or visit us at http://us.jvckenwood.com, www.kenwoodusa.com and www.jvc.com.