Just Arrived, LeapTV Is Now Available Online And In Stores

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Video gaming just got smarter with LeapFrog's new system that sets learning in motion and gets kids' minds and bodies moving with three ways to play

EMERYVILLE, Calif., Oct. 21, 2014 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE:LF), the leader in children's educational entertainment, today announced that their latest innovation, LeapTV(TM), the first educational, active video gaming system made just for children ages 3-8, is now available online and at major retail locations across the U.S. The innovative new video game console system changes the way children learn by combining activity and movement with best-in-class educational curriculum.

"LeapTV was designed from the ground up to be the best first video gaming experience for children - from the simple user interface to the innovative controller with a built-in 'hint' button to the world-class Learning Library all designed with or approved by our in-house team of learning experts," said Dr. Jody Sherman LeVos, director of LeapFrog's Learning Team. "When we learned that less than one percent of the tens of thousands of video game titles are rated appropriate for children under the age of six years old, we knew that LeapTV would be an incredible innovation in video game play that both parents and kids would want. LeapTV gets children's minds and bodies moving while building important social and academic skills."

LeapTV has been recognized as one of the hottest holiday items for children by top retailers including Toys"R"Us, Walmart and Target on their Top Holiday Toy Lists. Additionally, prestigious parenting, education and industry organizations such as Dr. Toy, The Toy Insider and the National Parenting Publications Awards program have awarded LeapTV numerous accolades.

"LeapFrog has a long-standing legacy of providing the most entertaining educational solutions for children, and LeapTV is the perfect example," said Laurie Schacht, toy insider mom and chief toy officer at The Toy Insider. "We evaluate hundreds of technology products for kids every year and LeapTV is definitely one of the best of the best. LeapTV is an amazing innovation with video game play designed just for young children and will top many children's holiday wish lists this holiday."

LeapTV is the first educational active video gaming system from LeapFrog that gets kids into the action while teaching a range of skills across reading, mathematics, science and problem solving. With simple and intuitive user interfaces created with younger children in mind, LeapTV provides first time players three ways to play - motion control, pointer play and a classic controller mode. Using LeapTV's camera, children are put right into the game seeing themselves dance, play sports and more while they experience curricular challenges along the way. Leap TV also includes a transforming gaming controller that has been specifically designed for children's small hands and limited dexterity. In its regular configuration, it enables classic gameplay, but with the simple press of a button it easily transforms into a motion controller and LED pointer controller.

The LeapTV system includes console, motion-sensing camera, camera mount, transforming controller with wrist strap, HDMI cable, 16GB of memory and built-in Wi-Fi for downloading apps (sold separately).

A World-Class Learning Library of Active Fun!

LeapTV provides access to LeapFrog's Learning Library of more than 100 game cartridges, game downloads and videos* all designed or approved by LeapFrog's team of gaming and learning experts. Unique to LeapFrog, the Learning Team includes a full-time in-house team of five learning experts, all with PhDs in various specialties including education, child development and educational psychology. The first major title launches for LeapTV were created through a combination of great game play design and educational input from the LeapFrog Learning Team.

As part of the LeapFrog Learning Library, LeapTV's first eight game cartridge titles feature current kid-favorite characters as well as the very popular Tad, Leap and Lily from LeapFrog's top-selling Letter Factory Adventures animated video series.

    --  LeapFrog Sports (for children 4-7 years old): Become a mathematics MVP!

        Get up and get learning with nine exciting sports games powered by

        active play. Knock subtraction skills out of the park, karate-chop

        shapes, block goals with number-line power, swim, climb and more while

        competing with a friend!

    --  LeapFrog Kart Racing: Supercharged! (for children 5-8 years old): Put

        the pedal to the metal and race for victory in five tournaments driven

        by active play. Choose from eight wild karts and tune up pre-race using

        addition, subtraction, multiplication and early algebra. Then tilt and

        turn to blast around tracks, solo or against a friend!

    --  LeapFrog Dance & Learn (for children 4-7 years old): Dance, sing and

        move to the music in nine games that teach early reading skills.

        Children will love being the star of their own dance party as they

        appear on TV to drum out rhymes, slap together compound words, flutter

        like feathers and dance like dinosaurs. Double the fun by inviting a


    --  Disney Jake and the Never Land Pirates (for children 3-5 years old): Set

        sail for an action-packed pirate adventure with Jake, Cubby and Izzy!

        Twist and turn to navigate the sea, chop vines to cross the jungle, fly

        high to grab gold doubloons and use swashbuckling mathematics smarts to

        find the treasure.

    --  Pixar Pals Plus (for children 4-7 years old): Activate science and

        reasoning skills in six fun-filled mini-games, and unlock pieces to six

        challenging puzzles! Team up with Buzz and Woody to toy with simple

        machines, dive into ocean science with Dory and Nemo and scare up

        electrifying new knowledge with Mike and Sulley.

    --  Disney Sofia the First: Sofia's Picnic Games (for children 3-5 years

        old): Join Sofia the First and train for the Tri-Kingdom games in this

        enchanting princess-powered adventure! Fly on Minimus, tiptoe through

        woodland obstacles, tilt and turn to sled down a hill and grow royal

        reading skills in Sofia's garden.

    --  Marvel Ultimate Spider-Man (for children 4-7 years old): Swing into

        action as Spider-Man and restore order to New York! When Doc Ock and his

        cohorts stir up trouble, it is up to the child to save the city. Run,

        jump, wall crawl, sling webs and unleash reading skills in 36 exciting

        stages of active, educational play.

    --  Bubble Guppies Fin-tastic Field Trips! (for children ages 3-5 years

        old): Dive into three fin-tastic field trips with Gil and Molly! Explore

        transportation in Big Bubble City, dig up dinosaur fossils, spring into

        action to clean up Puppy Park and dive into learning about people and

        places, recycling, fossils and more.

The LeapTV Learning Library of educator-approved cartridge games, game downloads and videos will continue to grow, providing endless experiences across multiple curricular skills. Additional games, videos and apps will be available for download via the App Center for LeapTV in December.


The LeapTV system (MSRP $149.99, for children 3-8 years old) is now available online and at major retail locations. Game cartridges (MSRP $29.99, for children ages 3-8 years old) are available online and at major retail locations, and downloadable games and apps (starting at MSRP $5.00 and up, for children ages 3-8 years old) will be available via the LeapFrog App Center in December. For more information, visit www.leapfrog.com/leaptv.

* Downloadable apps and videos available by the end of the year.

About LeapFrog 

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. For nearly 20 years, LeapFrog has created award-winning learning solutions that combine educational expertise, innovative technology and a child's love for fun. With experiences that are personalized to each child's level, LeapFrog helps children achieve their potential through LeapFrog's proprietary learning tablets, learn to read and write systems, interactive learning toys and more, all designed or approved by LeapFrog's full-time in-house team of learning experts. LeapFrog's Learning Path, the ultimate guide for parents on early childhood, is designed specifically to help support and guide their child's learning with personalized ideas and feedback, fun activities and expert advice. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.

TM & © 2014 LeapFrog Enterprises, Inc. All rights reserved.

    Media Contacts:

    Monica Ma                  Kellie Samson

    LeapFrog Enterprises, Inc. LeapFrog Enterprises, Inc.

    510-596-3437               510-420-5324



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