Miami, Florida, September 14, 2026 — Electric Feel Entertainment, the innovative musical talent development and collaboration company, is expanding its creative footprint with a new facility in Miami’s Wynwood Arts District. The multi‑story, 12,000‑plus‑square‑foot complex will feature two state‑of‑the‑art music production studios designed by WSDG, alongside creative, administrative, and hospitality spaces. At its heart sits a revolutionary milestone: the first Solid State Logic Oracle “Future Analogue” instant recall, in‑line mixing console to be installed in the United States.
Electric Feel’s track record speaks volumes. Its catalog boasts 19 diamond records, 726 platinum records, 450 billion streams, and more than 40 entries in the Spotify Billions Club. Widely recognised as a hitmaker hub, Electric Feel’s roster includes global stars such as Post Malone and Quavo, alongside acclaimed songwriters and producers like Louis Bell, Billy Walsh, Nick Mira, Carter Lang and more. The studio’s creative influence extends to some of the biggest songs from artists including Taylor Swift, Justin Bieber, Doja Cat, and many more.
Nick Mac, Electric Feel’s Chief of Engineering and Studio Technical Director, expressed his pride in integrating the new SSL Oracle: “Solid State Logic is a cornerstone of my engineering career, and so much of my life has happened at the buffer of an SSL. I clearly believe in SSL’s technological capabilities, but I am also emotionally connected to certain consoles I’ve worked on and integrated.” The console was acquired through Sweetwater Sound, underscoring Electric Feel’s commitment to pairing world‑class talent with world‑class technology.
Additionally, Studio B at Electric Feel’s new Miami facility features an SSL AWS 948 console, purchased from PK Pandey at AVN | SYS. The entertainment company’s nationwide footprint encompasses production studios in Hollywood and on Music Row in Nashville that also each house an SSL AWS 948 analogue console.
Oracle: A dream from the future
Mac, a diehard SSL user who has also worked on G, J and K Series and Duality consoles over the past 10 years, continues, “I know if I buy a new SSL product it’s based on nearly 50 years of striving for excellence and honoring their legacy, yet also looking into and planning for the future — which is where the Oracle comes in. Many factors make the Oracle the best choice for Electric Feel Studio A in Miami. The ability to mix multiple sessions a day with zero downtime between recalls on the desk is insane. SSL’s DAW control is the best out there, and Oracle offers it per-fader-bay, allowing me to have analogue control on one fader bank, and DAW control on another – the hybrid workflow is unparalleled. The fader resolution while writing automation in Pro Tools is incredible, easy and feels good physically. Plus, the routing capabilities allow me to say ‘Yes’ to my clients rather than needing to find a solution outside the desk. Oracle’s Mid/Side encode and decode, harmonic Drive control on all the channels, and band-solo feature on the EQ, are features you associate with software, not a fully-fledged analogue studio console – It’s astonishing what Oracle is capable of.”
Oracle, which presents large-format console features in a compact, AWS-size footprint, incorporates SSL’s groundbreaking new ActiveAnalogue™ technology, which enables instant, effortless and complete recall of all processing, routing, gain and pan settings. The revolutionary technology significantly increases the efficiency and throughput of any studio facility while delivering SSL’s authentic analogue tone.
Instant recall, at the touch of a button
Tracking sessions benefit from Oracle’s instant recall, Mac observes. “To be able to do multiple real analogue or hybrid mixes in a day with only a few button pushes in between is like something out of a dream. And while I may not need to recall a tracking session, after a daylong session and breakdown it’s a massive relief to know that we can return to our default settings to start the next project with just a touch of a button. Things like this sound so simple, but it’s not been possible up until now”
The SSL Oracle and AWS 948 consoles anchor the two music production studios on the lower floor of Electric Feel’s new Miami facility, explains Danielle Engen, Electric Feel Entertainment’s Director, Facilities & Studios. “The second floor is a creative space, offices, a listening room, a dining room and other amenities. Then we have a full restaurant, bar and event space with a beautiful retractable awning on the rooftop. The restaurant will serve food and drinks to the studio clients and to our offices and dining rooms. Because we have integrated incredible hospitality throughout the building, we wanted our studios to match those same high standards. Nick has curated a fantastic list of audio gear that I know our clients are going to love — and the Oracle, the first to be installed in the country, is a highlight. It’s new, it’s exciting, and it really elevates everything that we’re able to offer our clients.”
The unmatched sound of SuperAnalogue™ audio
“I appreciate SSL’s SuperAnalogue technology for many reasons,” Mac comments. “The headroom and frequency response of SSL’s SuperAnalogue consoles have been something I’ve relied on in some of my most important moments. A lot of artists I work with demand mix buss and monitoring architecture that won’t choke when being hit with high levels of signal for long periods of time. They want to push things to the limit, in every sense. Having a console that I know from experience will sonically hold up and reproduce what we’re doing accurately is nonnegotiable. That allows me to stand behind my work and allows my artists to be proud of their work.”
Oracle’s design incorporates the harmonic drive technology of the latest SSL PureDrive mic preamps, the current-driven busses introduced in ORIGIN and various flavours of harmonic saturation accessible throughout the console. It can produce the beautifully precise sounds of SuperAnalogue™ audio, deliver a palette of driven analogue tones, or anything in between.
In conclusion, Mac says, “It’s a no-brainer to put an SSL console into an Electric Feel studio, because I know it’s dependable and the routing flexibility is unmatched — and you don’t even need to mention the sound quality, because it’s incredible. SSL is a trademark for people who are serious about what they do. As the Chief Engineer and Studio Technical Director of Electric Feel, the choice for an everyday working console that covers the gamut is clear: it has to be an SSL.”
About Electric Feel Entertainment
Established in 2013 by CEO & Founder Austin Rosen, Electric Feel is a globally recognized entertainment company at the forefront of innovation across music, brands and culture.
With an unmatched ability to scout raw talent, Electric Feel invests in talent development and collaboration at the highest level ensuring that clients are supported and empowered to achieve their dreams and the full scope of their creative vision.
In the last 10 years, Electric Feel has expanded to take on roles as a label, studio and publishing company, and in 2020 launched a venture vertical. The label, management company, and studio embody a unique paradigm where everything is cultivated and handled in-house— a vision built by CEO Austin Rosen.
About Solid State Logic
Solid State Logic is the world’s leading manufacturer of analogue and digital audio consoles and provider of creative tools for music, broadcast, live and post production professionals. For more information about our award-winning products, please visit: www.solidstatelogic.com.
