Collaboration kicks off with a two-month, 29-city mobile record store tour in advance of the 10th annual Record Store Day on April 22
(LOUISVILLE, KY – Feb. 8, 2017) Crosley Radio, a leading audio brand since launching its first radio in the 1920s, today announces a year-long partnership with craft brewery, Dogfish Head. The cooperation between Louisville-based Crosley and Milton-based Dogfish Head includes a 29-city mobile record store tour leading up to the 10th annual Record Store Day on Saturday, April 22. The Dogfish Head x Crosley Cruiser journey begins in Louisville, KY, on Friday, March 3, and ends in Philadelphia, PA on April 22.
“The partnership between Crosley and Dogfish seems entirely organic. We’re both independently-owned companies with an affinity for all things local and a love for the two greatest things in the world: beer and music,” said director of marketing for Crosley Radio, Jason Menard. “We’re excited to begin working collaboratively with Dogfish Head to share our passions and our products with so many communities across the nation.”
In 2016, Crosley Radio launched its mobile record store, the Crosley Cruiser, housed inside a one-of-a-kind 20-foot box truck. This year, the truck will be re-wrapped in Dogfish Head x Crosley branding for the entirety of 2017. The rolling record store is equipped with mobile charging stations, multiple listening stations, comfortable seating and a hand-crafted Crosley Rocket Jukebox. It will immerse patrons in an unparalleled, interactive music, beer, and art experience.
Crosley and Dogfish Head will take the Cruiser on a two month city tour, stopping at an independent record store during the day and a beer bar at night. The tour will celebrate and spread appreciation for indie music, original artwork, Crosley record players and off-centered beers, ending with a Record Store Day celebration in the city of brotherly love. The Dogfish Head x Crosley Cruiser city lineup includes Louisville, KY, Nashville, TN, Indianapolis, IN, Chicago, IL, Madison, WI, Milwaukee, WI, Detroit, MI, Columbus, OH, Cincinnati, OH, Pittsburgh, PA, State College, PA, Buffalo, NY, Syracuse, NY, Wakefield, RI, Somerville, MA, Allston, MA, Boston, MA, New York, NY, Mamaroneck, NY, Long Island City, NY, Washington, D.C., Fairfax, VA, Baltimore, MD, Milton, DE, Newark, DE, Wilmington, DE, Westmont, NJ, Jersey City, NJ and Philadelphia, PA.
“I fell in love with music at the same time I fell in love with beer, and in an increasingly digital age, vinyl records provide a deep, tangible connection to music that reverberates with craft beer fans,” said Sam Calagione, Dogfish Head founder and CEO. “Our brewery has been obsessed with music since the day we opened, and we have enjoyed every opportunity to weave together the art of brewing with our love of music, as often and meaningfully as we can.”
In addition to the tour, Dogfish Head has created the official beer of Record Store Day, a tropical blonde ale called Beer To Drink Music To ’17. This ale features hibiscus flowers and kiwi juice, with strong citrus fruit aromas, hints of grapefruit and floral notes and a crisp, dry finish. As the perfect aural compliment to the melodic brew, Dogfish Head has teamed up with Sony Legacy for a record collaboration, called Music To Drink Beer To, Vol. 3. The vinyl compilation will be released on Record Store Day at retailers across the country.
For more information about Beer To Drink Music To ’17, participating record stores and destinations on the Dogfish Head x Crosley Cruiser tour, visit Dogfish.com/record-store-day. For additional details on Crosley or Dogfish Head, visitCrosleyRadio.com or Dogfish.com.
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About Crosley:
At the front lines of the Vinyl Revolution, Crosley Radio has its roots deeply seeded in history and its eyes turned toward the future. From its revolutionary line of turntables built to bring the love of analog music to a new generation, to its new series of high fidelity units with the discerning listener in mind, Crosley Radio seeks to bring new life to a classic medium. In turntables, jukeboxes, radios, and all things vintage-inspired audio, count on Crosley to take you there.
About Dogfish Head:
Dogfish Head has proudly been focused on brewing beers with culinary ingredients outside the Reinheitsgebot since the day it opened as the smallest American brewery 21 years ago. Today Dogfish Head has grown into a top-20 craft brewery and has won numerous awards throughout the years including Wine Enthusiast’s 2015 Brewery of the Year. Today Dogfish Head is a 250+ person company based in Delaware with a brewpub/distillery in Rehoboth Beach, an innovative seafood restaurant in Rehoboth Beach, a beer-themed inn on the harbor in Lewes and a production brewery/distillery in Milton. Dogfish Head currently sells beer in 31 states and Washington D.C. and will expand into additional states in 2017. For more information, visit www.dogfish.com, Facebook: @dogfishheadbeer, Twitter: @dogfishbeer, and Instagram: dogfishhead.
Media Contact:
Grace Williams
BLASTmedia for Crosley
317.806.1900 x 110
