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BURG Launches First Smartwatch that’s a Phone at Walmart – $199 Dick Tracy-Like Standalone Phone Also Pairs to all iPhones & Android Smartphones



Created by Hermen van den Burg, World-Renowned Lifestyle Designer to Ikea and Target Features Interchangeable Bezels & Straps, Cutting-Edge Design & Function

Includes Free SIM Card with $25 worth of Free Calls –

Don’t be Restricted to iPhone or Samsung Phones, BURG Works with All

Available in Black and Purple with Optional Interchangeable Straps & Bezels

Nyack, NY November 13, 2014 —, the industry leader in smartwatch technology, announced today the official launch of the BURG® 12 Smartwatch, at Walmart.  Priced at only $199, the “Dick Tracy”-like BURG 12 smartwatch functions as a standalone phone, with the ability to make and receive calls and texts without connecting to a smartphone.  It offers all the basic functions of a smartphone – phone calls, text, music, video, camera, calendar, contact lists, voice recording, etc. — all in a fashionable, 1.5-inch 240 x 240 resolution, easy to use, scratch and water resistant touchscreen smartwatch.  In addition, the BURG 12 also pairs with all iPhones, Android smartphones and headsets through Bluetooth® 3.0.

Avant-Garde Dutch Design with Interchangeable Straps & Bezels, Low-Cost Price, & Easy-to-Use

Created by world-renowned Dutch lifestyle designer and trendsetter, Hermen van den Burg, well known for his work with Ikea and retail giant Target, the BURG 12 Smartwatch combines robust functionality with avant-garde design in a convenient, user-friendly device, at an affordable price.  In keeping with the minimalistic, but powerful elements that define Dutch design, the BURG 12 integrates seamlessly with consumer’s lifestyles, featuring interchangeable straps and bezels — making it both striking to look at and fun to wear.  

Great Gift for the Holidays Available in Purple & Black – Don’t Worry about Matching Gift Recipient’s Phone Type – BURG Works with Them All

Available in purple and black, the BURG 12 makes the perfect holiday gift for friends, family and co-workers.  Since BURG is a phone that can be paired with all iOS and Android devices, you don’t have to worry about which phone model your friends have nowor in the future — BURG works with them all!  The BURG 12 functions as a standalone phone utilizing any GSM SIM card.  BURG includes a SIM card with $25 prepaid talk and text.

The BURG 12 features touch-screen menus that offer a complete suite of smartphone features:

  • Full phone functionality to make and receive calls with the watch’s speakerphone using the included SIM card or paired with your iPhone or Android smartphone.
  • Two-way Bluetooth-based communication.
  • SMS and MMS capabilities.
  • Includes a SIM card with $25 of prepaid talk and text.
  • Camera to take and view photos.
  • Calendar, calculator, and contact list.
  • FM radio, MP3 music, MP4 video player, and voice recorder.  Controls and plays the smartphone’s music through the speaker.
  • 3-day standby battery life, 2-3 hour talk time, 3-4 hour media player.
  • Connects to iOS or Android™ smartphones via Bluetooth 3.0 technology.
  • Colorful 1.5-inch TFT touch screen display with 240 x 240 resolution puts menus and controls at your fingertips.
  • Built-in rechargeable lithium-ion battery charges in 1-3 hours through included USB to Micro USB cable.
  • Micro SD port for up to 16GB of storage and Micro USB port for syncing and charging.
  • Includes 4GB MicroSD card to save image and music files.
  • Scratch and splash resistant.
  • Includes black or purple straps (additional straps and bezels are available).

“The BURG 12 is designed to fit your lifestyle and enhance your unique sense of style without compromise,” said Hermen van den Burg, CEO and Founder of BURG.  “We built the BURG 12 for people who want their hi-tech watches to be fashionable, not just tech, and want customizable options for their watch screen and straps without being tied down to one phone platform.”

The BURG 12 Smartwatch is available at Walmart priced at $199.  It includes a black or purple strap, SIM card with $25 prepaid talk and text, USB to Micro USB cable, 4GB Micro SD card that can be upgraded to 16GB, headphones, watch battery, Quick Start Guide, band tool, and language selector.  Additional BURG Smartwatch models are also available in a variety of colors and designs through Amazon and Shop HQ.  For more information, see the website, Facebook:, YouTube:, Pinterest:

About BURG

BURG is the industry leader and first of its kind to develop the “Smarter Smartwatch.”  Founded in 2009, BURG is fully equipped in developing new models and technologies to address consumer’s fast changing needs. Designed and founded by lifestyle products designer, Hermen van den Burg, the BURG smartwatch phone is flawlessly designed and provides a fusion of form and function that seamlessly integrates with your lifestyle rather than forcing you to adapt to it.  For more information, please visit

Press Contact:

Karen Thomas/Eva Yutani

Thomas PR Email: [email protected], [email protected]



BURG 12 Smartwatch – black & purple:

BURG 12 Smartwatch – black:

Hermen van den Burg Photo:

BURG Smartwatch Lifestyle Shot:

BURG Logo:

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BURG 12 video – Walmart:

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