Sierra Madre, Calif. – (November 6, 2014) – The creative team at booq, designers of ultra-sleek and fashionably functional backpacks and bags, introduces their newest addition to the Boa collection, the Boa nerve, stealth. Booq’s new messenger features heavy-duty tarpaulin material and rubberized zipper pulls for weatherproof protection and long-lasting durability in any setting. Built for someone on a bike or on the run, the bag features a magnetic strap system that easily switches from loose to secure, as well as a stabilizer strap that offers the option of an ultra-tight fit. The Boa nerve, stealth is available now for $195 at www.booqbags.com and other retailers.
Watch the Boa nerve, stealth in action here.
As its name implies, the Boa nerve, stealth holds more gear than meets the eye offering a plethora of functional storage options. The bag’s interior features a densely padded laptop pocket that accommodates a 15-inch Macbook or PC, three flapped pockets with Velcro closures, and one large zipper pocket.
Outside, a large fold-over flap with reflective trim and strap buckles keeps the bag safely shut and visible in low-light conditions. Opening the flap reveals a zipper pocket with a built-in organizer with slots for pens, notebooks and other must-have items. Two side pockets provide storage for a U-lock or water bottle, and a zippered pocket on the front flap allows for quick access to smaller items. The comfortable shoulder strap system and trolley-pass through make this messenger a great travel companion as well.
“Having a deep understanding of how people use their bags and the importance of functionality ensures that we consistently create great products,” says Kema Subsomboon, Senior Product Designer at booq. “Our customers wanted a bag with rugged protection, so we revamped the fabric and design of the Boa nerve, stealth to handle multiple environments. It’s a bag that’s fully equipped for the outdoors, but still looks fantastic when it’s time to transition into an office setting.”
Like all booq bags, the Boa nerve, stealth features Terralinq service, booq’s unique serial number that, once registered, can help reunite an owner with his or her lost bag.
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Booq strives to create high-end laptop bags while providing excellent customer service to the next generation of ambitious creative professionals. It is no accident that this privately-held family company was started, and is still run, by a small team of highly motivated creative individuals who are committed to providing the highest level of product performance and service to some of the world’s most demanding customers for many years to come.
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