American Road Products Launches 360° OmniVue® Surround Camera Systems for 12-Volt Aftermarket Retailers

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LAS VEGAS – – American Road Products, Inc. (ARPI), driving safety advocate and developer of the patented ReverseGUARD® rear monitoring and detection system, recently secured several new agreements with municipalities and commercial fleets to equip their vehicles with the company's 360° OmniVue® camera systems to eliminate blind spots. Today, the company announced a targeted initiative to allow select 12-volt retail outlets in North America to offer the next-generation product to consumers. The additional channel development will enable ARPI to grow its customer base and bring trusted safety and accident protection solutions to passenger cars, SUVs, trucks, recreational vehicles and local business fleets.

"We have achieved solid market share in the fleet and commercial sectors. Our commercial customers recognize the potential liability, costs and loss of productivity that can come from accidents," said Stephen Witt, ARPI president. "However, these same concerns are felt and experienced by everyday drivers as well. It is our goal to bring our advanced camera technology platform to the retail sector to help drivers prevent accidents, injury and fatalities. We are actively seeking select 12-volt specialty retailers that have qualified installation expertise and want to expand their safety category sales."

The passenger vehicle 360° OmniVue camera system utilizes the latest in SVM (Surround View Monitoring) technology, consisting of four high-definition, 180-degree wide-angle cameras installed around the vehicle: one under each side mirror, one in front of the vehicle and one behind. The system’s powerful processor merges and stitches the images from each camera together to create a flat, top-down view of the vehicle’s surroundings in real time. With industry standard connections, the 360° OmniVue connects directly to any aftermarket in-vehicle monitor or screen-based radio, or to a monitor-equipped factory radio using a third-party video interface.

In addition to the benefits of the all-round, top-down view, the 360° OmniVue automatically shows a high-definition rear view with grid lines when the vehicle is put into reverse gear, as well as left and right blind spots when the appropriate turn signal is activated. It can also use the front camera to show a 180-degree view when the vehicle is entering a street with no other vehicles in direct view.

"It was important to us to offer a product that absolutely eliminates blind spots on vehicles from tractor trailers and commercial trucks to subcompacts,” added Witt. “With its OEM-grade (TS16949) specifications, the 360° OmniVue protects vehicles from damage and increases driver awareness of what is around the vehicle. We feel it is an ideal product for mobile electronics specialist retailers, and helps them meet a vital safety need with their customers as more and more attention is being paid to the dangers of backover accidents and collisions by carmakers and the media.”

APRI will be demonstrating the 360° OmniVue camera system at the Specialty Equipment Market Association (SEMA) show in Las Vegas, Nov. 3-6, at booth #15207.

American Road Products is also supporting authorized retailers with training, special purchasing and merchandising programs. Retailers interested in becoming an American Road Products retailer can call (888) 918-8800, or email Ryan Uchida at

About American Road Products
American Road Products, Inc. (ARPI) is an industry leader in the development of vehicle accident protection technologies that can be deployed on any vehicle from passenger cars to tractor trailers. Founded in 1999, ARPI holds design and technology patents on products that utilize the latest in both visual and proximity detection. ARPI is also a product supplier to Operation Safe Road, an initiative designed to improve road safety and employ military veterans in the installation of safety products. The company also received the 2014 Automotive Aftermarket Safety Award from child safety advocate and Mobile Electronics magazine. Find us at


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