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Theory Associates


What’s In A Name

I have spoken to many tech founders recently and have noticed a trend worth talking about for a moment. The discussion generally happens as...


Your CES Survival Guide

Everyone knows that International CES is the greatest mob scene in January (sorry Super Bowl). For weeks the industry has been feverishly pitching stories...


Social Sabbatical: Episode I

I would consider myself an early adopter when it comes to technology. I live in San Francisco, work in the technology business, and when...