Blogs
Why Beats Got Billions And Others Don’t
Companies are gobbling up one another so often these days that most acquisitions go by without a second thought. Sure, the entire world stood...
Theory Associates
Blogs
A Letter To Logitech’s Competitors
When a company makes major changes to its brand it usually signifies a strategic shift in direction. This can be triggered by numerous things,...
Blogs
What’s In A Name
I have spoken to many tech founders recently and have noticed a trend worth talking about for a moment. The discussion generally happens as...
Blogs
Is Your Brand The Charm Or The Bracelet?
“We want to be Apple.” There is no sentence we fear more in our business than this. It’s our version of “Make the logo...
Blogs
Why Wall-E Is Scarier Than The Terminator
Last month was the Internet of Things Conference in San Francisco, where the vast floor of the Moscone Center was filled with companies trying...
Blogs
The Three Reasons People Still Love Nokia
As we steam into summer, we are about to see the annual appearance of veteran rockers strapping on the guitars for one more round...
Blogs
Tech The Halls: A CE Packaging Primer
Today the consumer tech market generates over $230 billion a year in sales in the U.S. market alone. The Big Four of electronics retail...
Blogs
Your CES Survival Guide
Everyone knows that International CES is the greatest mob scene in January (sorry Super Bowl). For weeks the industry has been feverishly pitching stories...
Blogs
Social Sabbatical: Episode I
I would consider myself an early adopter when it comes to technology. I live in San Francisco, work in the technology business, and when...
Blogs
Tech Recon: Save Yourself From Yourself At Retail
You can control a lot about your retail presence but certainly not everything. Sure, you can design your own packaging, but what about the...
Blogs
Tech Recon: Be True To Your Shelf
In general, the consumer tech industry is run by engineering and sales types. Not a shocking revelation I know, but the public wants to...
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