Blogs
Exclusive Interview: Circana’s Marshal Cohen On The Holiday Purchase Intentions Consumer Survey
Consumers are starting their shopping earlier, not buying other products as often
Circana
Retail
Retail Revenue Continues To Lay Flat During September
“Invisible Inflation” emphasizes importance of product relevance as consumers prioritize spending.
Fitness
Circana Reports 88% Growth In Fitness Tracker Sales Revenue
Improvements to the technology as well as new form-factors spur spending growth
Retail
Retail Sales Revenue Up 2% In August Despite Dip In Demand
Back-to-school shopping season elongates as consumers chart their own spending path
Research
Circana Research: Female Shoppers Are Slowing Discretionary Purchasing Faster Than Men
Opportunities for retailers to engage female consumers revolve around spruce-up spending and female-focused products
Another View
Growth Expected To Soften, Circana Says In Midyear Forecast
Surprise! Retro products are showing an unexpected revival
Research
Circana: May Retail Sales Showcase Consumers Making Trade-offs Amid Uncertainty
Food spending continues to rise, but families remain a source of discretionary growth
Research
These Are The Factors Disrupting Normal Consumer Behavior, Reports Circana
Rising prices and debt, immigration concerns, and weather are producing material changes to typical retail activity ahead of unknown tariff impacts
Research
Circana: Retail Spending Holds Steady In February
Amid week-to-week fluctuations in consumer spending, pockets of change reflect uncertainty
Research
Retail Spending Cools A Bit After A Holiday Season Bump
Circana reports that 2024 saw year-over-year growth for holiday retail
The Wire - Press Releases
Circana Honors Monster with Consumer Electronics Industry Performance Award for Top Performer in the Party Speaker Category
Monster is Honored by Circana with the Consumer Electronics Industry Performance Award for Top Performer in the Party Speaker Category
Research
Report Reveals Retail Sales Disruption Around Presidential Election
Effects are still being felt as consumers ramp into holiday shopping later than expected
Blogs
Executive Insight: Fewer Shopping Days After Thanksgiving Is A Good Thing For Retail
Compressed shopping timeline won’t slow consumer spending
Research
Circana Releases 2024 Holiday Purchase Intentions Report
This year's holiday spending is expected to be an improvement from last year’s results, growing between 1.5% and 3% during the expanded holiday shopping...
Research
Circana: 2024 Holiday Shopping Fueled By Consumer Optimism, Search For Value
Holiday shopper expectations have grown for holiday deals, looking forward to Black Friday savings
Research
Circana Projects Flat H2 For CE Sales
Growing categories include ultra-large TVs, AI PCs and tablets; TVs, desktop and notebook PCs suffer dollar value declines
Product Spotlight
Circana Report Reveals Latest Trends In U.S. Smart Home Ownership
Security devices have the deepest market penetration, while emphasizing added value drives subscription adoption
Industry
Circana Predicts 1% Consumer Tech Spending Dip In H1
Sales of notebook PCs and TVs are expected to rise in 2024, while headphone and soundbar sales are projected to dip
Research
Item Trackers See Spike In Sales Alongside Travel Accessories, Reports Circana
From navigation to entertainment and, most recently, tracking products to ensure our travel essentials arrive at our final destination, technology has long played...
Industry
NPD, IRI Rebrand As Circana
Leading advisor on the complexity of consumer behavior advises almost 7,000 brands and retailers worldwide
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