Just in time for Christmas, Walmart has developed an expansive line of fashionable tech accessories that it’s selling exclusively on Walmart.com.
Dubbed Motile, the lifestyle brand boasts more than a dozen products at launch, including a faux leather backpack and travel bag with embedded 10K mAh wireless chargers; QI wireless power banks and fabric charging pad; a foldable bluetooth keyboard; iPhone cases; and colorful Lightning cables with faux leather bands, sporty lanyards or tasseled keychains.
Walmart describes the collection as “smart accessories for an untethered world,” and divides it into three groupings: Commuter (backpack, tote, tech travel bag and iPhone accessories); Sport (neoprene duffle bag and backpack); and Accessories (Bluetooth speaker, wireless power bank and charging pad, among others).
Price points range from $18 for the banded and lanyard cables — available in citron, red-orange, blue and white — to $138 for the backpack and tote with laptop sleeve, both available in camel, charcoal, navy and bone.
With Motile, Walmart may have taken a cue from Target, which last spring launched a private-label collection of boldly patterned headphones and accessories under the Heyday brand.