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Walmart Launches Private-Label Tech Accessories Line

Fashion brand includes wireless-charging backpacks and tasseled Lightning cables

Just in time for Christmas, Walmart has developed an expansive line of fashionable tech accessories that it’s selling exclusively on

Dubbed Motile, the lifestyle brand boasts more than a dozen products at launch, including a faux leather backpack and travel bag with embedded 10K mAh wireless chargers; QI wireless power banks and fabric charging pad; a foldable bluetooth keyboard; iPhone cases; and colorful Lightning cables with faux leather bands, sporty lanyards or tasseled keychains.

Walmart describes the collection as “smart accessories for an untethered world,” and divides it into three groupings: Commuter (backpack, tote, tech travel bag and iPhone accessories); Sport (neoprene duffle bag and backpack); and Accessories (Bluetooth speaker, wireless power bank and charging pad, among others).

Price points range from $18 for the banded and lanyard cables — available in citron, red-orange, blue and white — to $138 for the backpack and tote with laptop sleeve, both available in camel, charcoal, navy and bone.

With Motile, Walmart may have taken a cue from Target, which last spring launched a private-label collection of boldly patterned headphones and accessories under the Heyday brand.

See: Target Has Its Heyday with First In-House Tech Brand