Target is celebrating Cyber Week with a two-day, 15-percent-off omnichannel sale running this Sunday and Monday.
The discount covers nearly every item in stores and online, and as per Target policy, holders of the discounter’s private-label credit card will continue to receive an additional 5 percent off.
The promotion is an expansion of a 15-percent-off Cyber Monday sale held online only last year. That event, recalled chief information officer Mike McNamara in a corporate blog, shattered sales records and caused Target.com “to buckle under the pressure.”
No promo codes or coupons are required for the sale, which has been extended to include all Apple products, gaming consoles, iRobot vacuums and KitchenAid appliances.
Target will also continue to honor its holiday-wide free-shipping offer on all online orders.
In addition, a slew of Cyber Week-specific online deals will begin on Sunday, including:
*$200 off a 43-inch Samsung UHD TV (for $400), plus a $50 gift card;
*iRobot’s Roomba 880 robotic vacuum for for $450 (reduced from $600); and
* a free Xbox Live Gold three-month membership, valued at $25, with the purchase of an Xbox One S 500GB console with Battlefield 1 digital download, $250 (reduced from $300).
In his blog, McNamara said the omnichannel sale “is more than a great savings opportunity. It signals a major shopping trend that I believe we’ll see more of in coming years.”
Target will post its complete Cyber Week circular on Sunday, Nov. 27 at Target.com/WeeklyAd.