Ebates, the cash-back e-commerce portal, is back with its annual Father’s Day gift poll to help misguided moms and kids present the perfect present to Dad this Sunday.
Topping fathers’ most-wished-for list once again is consumer electronics, cited by 38 percent of respondents in the Propeller Insights-conducted survey.
But there’s a definite disconnect in what families think Dad wants. The majority (28 percent) guessed tools, which came in second when fathers themselves were queried.
Other most-wished for items by patriarchs: beer, outdoor equipment and tickets to an event, in that order.
About half of Americans plan to spend less than $25 on a gift, severely limiting their CE options, although a small percentage (8 percent) expect to shell out more than $100 on their old man.
The National Retail Federation (NRF) put an even finer point on Father’s Day spending: their estimate of total outlay came to a near record $15.3 billion this year, with tech taking 20 percent, or $1.8 billion of the pot.
But whatever you do, please don’t buy them candy or a tie; those two ranked last in the Ebates poll.
The survey was conducted online in April among 1,000 U.S. adults. Ebates is a subsidiary of Japanese e-commerce giant Rakuten.