RadioShack held its first-ever Worldwide Innovation Conference (I-CON) here last week, designed to convince CE manufacturers to reconsider the chain when introducing innovative new products.
According to the retailer, vendors have tended to exclude Radioshack from their launch strategies due to the difficulty of distributing to over 7,000 stores, or in search of a more targeted customer base. But, at press time, CEO Len Roberts, president Dave Edmondson and other senior execs were scheduled to explain during the three-day event that recent changes in RadioShack’s merchandising, marketing and supply chain management have created new segmentation opportunities for suppliers. The internal enhancements are also allowing “unprecedented access” to the chain’s 150 million-plus customers, the company said.
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