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R’Shack Taps AT&T For In-Home Services

RadioShack has enlisted AT&T’s ConnecTech services unit to provide its customers with home installation and remote IT support.

The services, which include TV and home-theater installation, PC setup and support, and home-network installation, are available nationwide to both RadioShack’s AT&T and non-AT&T customers.

The carrier launched ConnecTech last year to tap into the estimated $1 billion home-services marketplace, and offers its menu directly to consumers at The new agreement with RadioShack is believed to be its first retail contract.

At an investor conference, RadioShack CEO Julian Day said it “made a great deal of sense” financially to outsource its service function rather than develop an in-house operation, which would face high fixed costs but variable call volume (see p. 6). He said RadioShack will receive a portion of the service fees in return for its referrals.

Customers can choose from several levels of in-home support, often available with next-day appointments. ConnecTech’s service menu includes wireless-home-network installation from $119, basic TV and home-theater installation from $149 and in-home PC support from $179.

In a statement, RadioShack executive VP and general merchandising manager Peter Whitsett said: “It’s a highly mobile world and consumer choices are becoming more complex every day, so it’s a natural fit to offer a wide range of support services both in the stores and in their homes.”

Added AT&T’s consumer home services VP Randy Feger: “Our services are tailored perfectly for RadioShack’s connected, digital customers. Now they can save time and start enjoying their new technology right away with convenient and affordable support.”