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PRO Group Gathers At CEDIA, Upbeat On Fall

PRO Group visited CEDIA Expo to meet with suppliers, see a host of new upscale products and discuss plans on how to cooperate with Brand Source’s Home Entertainment Source (HES). (See story, below).

Dave Workman, executive director of the PRO Group, addressed the alliance with HES in his group’s CEDIA reception by saying the new agreement will build sales for independent CE retailers.

“We are looking for new solutions for our members and we feel the specialty channel is incredible” for CE suppliers to sell mid- to upscale goods.

He noted the combined sales of PRO Group and HES is $4 billion, but that “HES and PRO are separate groups but will collaborate in new ways … to make the independent channel profitable … nothing more, nothing less.”