Boca Raton, Fla. — Polaroid Fotobar is expanding its experiential retail concept to seven new micro-retail locations in select Westfield Malls throughout California.
The 300-square-foot stores are designed to assist customers in the process of converting the digital images on their phones, tablets, social network accounts and smart cards into physical pieces of art.
The Fotobar service assists consumers in instantly transforming their pictures into three different size Polaroid prints, which can be collected into “Polaroid Shadowboxes” or other Polaroid picture accessories.
“Our new micro-retail stores represent the best of our technology, merchandising and retail knowledge, creating a highly scalable, efficient store model that can be rolled out nationwide,” said Warren Struhl, Polaroid Fotobar CEO and. “Two years ago when we launched Polaroid Fotobar, our goal was to reinvent how consumers interact with their digital photography in a fun manner. Now, we have a brand new retail footprint in which consumers can print their best memories for their wall, desk or shelf.”
The seven Polaroid Fotobar micro-stores are set to open this month and next in Westfield mall locations in Los Angeles, San Francisco, Sacramento and San Jose, Calif.
The Polaroid Fotobar retail concept launched in 2012 and currently operates traditional stores in South Florida and Las Vegas.
Polaroid Fotobar outlets give customers the ability to instantly print pictures from wherever they live, often using the popular Polaroid Classic Border Logo format.
In addition, customers can display photos through a selection of custom frames, displays and photo products crafted from a variety of materials including canvas, acrylic, metal, glass and bamboo.
Polaroid Fotobar locations also offer Polaroid-branded products, including classic and new Polaroid cameras, and use sales associates known as “Fototenders” to assist customers in selecting and transforming images into hard prints.