Newegg Extending Indiegogo Partnership With Start-Up Showcase

Will sell newcomers’ wares on dedicated landing page
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Newegg, the leading tech-specific online-only retailer, is about to take its Indiegogo partnership to the next level.

Newegg, the leading tech-specific online-only retailer, is about to take its Indiegogo partnership to the next level.

The e-tailer, which has been supporting 20 campaigns on the crowdfunding platform since June, will present products from the first 11 proto-companies on a dedicated landing page this quarter.

Items include CarVi, a combination dash camera and driver alert device ($300); Ultraloq, a Bluetooth-enabled fingerprint and touchscreen smart lock ($320); and Qlipp, a tennis racket sensor attachment to help players improve their game ($99).

“We like the entrepreneurial spirit of Indiegogo’s campaigners, and we’re fortunate to play a role in their success,” said Newegg CEO Danny Lee. “Crowdfunding entrepreneurs often find it challenging to build and ship products to their customers, and we’re happy to lend our support to help them as they build their businesses.”

Specifically, Newegg has provided the new businesses with social exposure; guidance on go-to-market and sales strategies; and assistance with order fulfillment, shipping and logistical options to help get their products into customers’ hands quickly and efficiently.

Each of the initial 20 campaigns had successfully met their funding goals, Newegg said, and more than 100 additional Indiegogo entrepreneurs are currently under consideration for the program.

A preview of the first round of Indiegogo-spawned products, along with details on joining Newegg’s program, can be found here.

“We’re excited to see Newegg help Indiegogo entrepreneurs by accelerating the delivery of these innovative new products to eager customers,” noted Slava Rubin, co-founder and chief business officer of Indiegogo. “Newegg brings significant distribution and fulfillment muscle to bear, enabling Indiegogo campaigners to journey from concept to market in record time.”

Newegg is not alone in mining start-ups for tech gold. Among others, Best Buy, through a partnership with start-up accelerator PCH, has created an Ignite program to fast-track innovative new products, while Amazon has nurtured business newbies for the past two years through its Launchpad platform.

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