City of Industry, Calif. — Newegg.com has launched a loyalty program within its five-year-old business unit, which serves the business, government and educational channels.
The program awards customers BizPoints based on their annual purchase volume, which can be redeemed for discounts, free shipping, complimentary services and other benefits.
The program reflects the stepped-up push by Newegg and other IT resellers like TigerDirect and MacMall to tap into the lucrative non-consumer channel. “We’re committed to serving professionals, educators and government agencies, and this rewards program is another incentive for businesses to shop with NeweggBusiness,” said VP Merle McIntosh.
McIntosh previously described the education and SMB (small to medium businesses) channels as “underserved markets.”
The e-tailer’s new NeweggBusiness Rewards loyalty program has three levels of membership:
*Silver (bonus BizPoint opportunities, plus member-only promotions and events);
*Gold (all the benefits of Silver plus free shipping on orders of $500 or more, free rush-order processing on expedited orders, and three free months of Newegg premier membership for all company employees); and
*Platinum (all the benefits of Gold plus advance product replacement, waived restocking fees, free return shipping labels and six free months of Newegg premier membership for all company employees).
To help kick off the program, Newegg is temporarily waiving the $49.99 enrollment fee.
Founded in 2010, NeweggBusiness is a wholly owned subsidiary of Newegg North America. It provides an extensive assortment of IT products, services and solutions to businesses, government agencies and educational entities of all sizes, with a focus on institutions with less than 200 employees. It also serves manufacturers, systems integrators and value-added resellers (VARs) with a broad assortment of competitively-priced IT products, technical support services, warehousing and logistics services, supported by what Newegg describes as “an efficient and sophisticated international supply chain.”
Newegg.com ranked eighth on TWICE’s Top 100 CE Retailers Report with $2.6 billion in tech sales last year, down 6.3 percent from 2013.