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New Age Picks Up Razer

Leading CE and gaming distributor New Age Electronics has added gaming and connected hardware maker Razer to its line card.

Under the new distribution deal, New Age will carry a range of Razer products for PC and console gaming including its Blade gaming laptops and its wearables, mice, keyboards, headphones, controllers, bags and cases.

The distributor said the agreement will round out its already extensive gaming assortment, providing customers with an end-to-end solution within a steadily growing gaming market.

“As gamers continue to demand more in today’s marketplace, our team remains focused on finding high-performance, well-designed gaming products and accessories to deliver to the retail channel,” said New Age president Fred Towns. “By working with Razer, we are able to help more consumers — from the everyday to the avid gamer — find the PC and console gaming products that best fit their lifestyle and help take their gaming to the next level.”

Razer is already distributed in Canada by a unit of New Age parent company Synnex.