New Age Launches Emerging-Tech Effort

Carson, Calif. — New Age Electronics has developed a multipronged emerging-technology strategy supported by a dedicated team of seasoned veterans that specifically focuses on wearable devices, home automation, robotics, app-enabled devices and other emerging technologies.
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Fred Towns, president, New Age Electronics

Carson, Calif. New Age Electronics has developed a multipronged emerging-technology strategy supported by a dedicated team of seasoned veterans that specifically focuses on wearable devices, home automation, robotics, app-enabled devices and other emerging technologies.

According to the Consumer Electronics Association (CEA) “Sales and Forecast Report,” emerging product categories will grow by 107 percent year over year from 2013 and drive 65 percent of total industry revenue growth in 2014. CEA President and CEO Gary Shapiro stated that the CE industry is "at the forefront of a momentous wave of innovation."

"Through researching the hottest new products and recommending the most compelling offerings, New Age Electronics delivers the most innovative and cutting-edge possibilities to retailers and their customers and serves as a launch pad for emerging vendors looking to break into retail with our 25 years of multichannel expertise," said Fred Towns, president, New Age Electronics. "By fully dedicating a team and industry-tested strategy to emerging technologies, we look forward to continuing to serve as a trusted advisor for retailers and vendors as we move into the next generation of innovation in retail."

To help fully support the rapid growth of emerging technologies in retail, New Age Electronics has implemented the following resources to guide retailers and vendors:

Dedicated Emerging-Technologies Team: consists of seasoned industry experts who understand each technology's unique features and benefits, complemented by a deep understanding of a variety of retail channels;

Product Recommendations for Retailers: identifies emerging-technology products that are best suited for retailers to carry in stores and online based on extensive research and ratings among specific categories that serve as predictors for market success;

Channel Recommendations for Vendors: includes tailored recommendations for vendors looking to sell into retail that are customized based on vendors' particular businesses; and

Detailed Product Roadmaps: identifies key brands and their technologies available now and in the future, as well as overarching trend predictions across each emerging-technology category.

"New Age Electronics helps narrow the field by recommending the hottest products to bring to our marketplace and how to merchandise them to maximize sales," said Soren Mills, chief marketing officer, Newegg. "Their expertise provides reliable, forward-looking insight into the next generation of emerging-tech products across a variety of key categories."

"As a valued partner, New Age Electronics helps us align our offerings to meet the needs of a range of leading retailers," said Richard Yanofsky, CEO, WowWee. "Their longstanding industry knowledge and keen focus on future trends serves as a critical link to successfully bringing our innovative, cutting-edge robotics product line to market. Together, we will continue to focus on the development of breakthrough consumer technologies and forge new possibilities in the industry."

New Age Electronics' approach focuses on emerging-technology strategies for national, regional and specialty retail models and advises emerging vendors on a range of channel opportunities, including fashion, airport, broadcast and more.

To learn more about opportunities in emerging technologies through New Age Electronics, call (310) 952-5820 or email christopherw@synnex.com.

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