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New Age Grows Emerging Technology Roster

Greenville, S.C. — New Age Electronics announced that it has expanded its Emerging Technology strategy with the signing of multiple new vendor lines specializing in categories including smart watches, fitness trackers, home health monitoring, home automation and app-enabled technology.

New vendors in key emerging categories include ConnecteDevice, HealBe, MyKronoz, Now Computing, Omate, and Wellograph in wearables devices; AwoX, iControl, Lumen Bulb and Smarthome Ventures in home automation; Reflex Wireless and Vitagoods in home health monitoring; and Hyper and Smead in app-enabled devices.

The newly signed vendors join several emerging technology vendors inked earlier this year by the distributor including Insteon, iRiver, Meta Watch, Mota, Pivothead and WowWee.

In making the announcements, New Age cited Consumer Electronics Association data showing that emerging technologies will augment 2014’s total CE revenues to the tune of just less than $5 billion and collectively result in a 242-percent year-over-year expansion, with an expected 108 percent growth in 2015.

Earlier this year, New Age launched its Emerging Technology strategy to support this wave of innovation, a multipronged approach supported by a dedicated team of product management and sales veterans that specifically focuses on emerging technology categories and advises retailers on the best products to bring to stores and online, while serving as a launch pad for cutting-edge vendors who represent key emerging technology categories, the distributor said.

“We are thrilled to expand our Emerging Technology strategy by signing multiple new vendors who bring new possibilities to our retailers through compelling and cutting-edge offerings that help their customers realize the true potential of technology,” said Fred Towns, New Age president. “By building a selective, best-in-class portfolio in this space, New Age Electronics is able to supply our retailers with a robust offering, while providing our vendors with highly individualized attention as they take a deep-dive into retail.”