Nationwide Marketing Group announced the results of its ongoing educational efforts for its two PrimeTime events this year.
The group, which has been holding educational events since 1998, said the 2018 events, held in Orlando, Fla., and Las Vegas, combined to see over 9,000 session attendees. It has offered over 100 educational sessions at each biannual PrimeTime since 2016, and the program continues to grow. Nationwide expanded the March event to include an additional day before the show opened, while August added two additional days.
Noted Mike Whitaker, who leads the Nationwide Learning Academy: “We’re thrilled with the level of engagement in the Nationwide Learning Academy, but the numbers alone don’t tell the full story. We also ask members to evaluate each session they attend, which they’re able to do very easily thanks to the PrimeTime app. Those evaluations help us continue to hone and develop the Academy and give us a good indication where we’re succeeding and where we can improve. However, the most meaningful feedback often comes in conversations with Members. We’re in the business of solving retail problems, and when we can give our dealers back time or money, they win, and that’s how we define our success.”
Nationwide president Tom Hickman added: “One of our core commitments to our membership is to provide best-in-class people, leadership and development programs, and the Nationwide Learning Academy is a key part of our delivery on that promise. We know that to be successful as an independent retailer today a dealer needs access to the very latest information, best practices, consumer trends, marketing insights and much more. The Academy provides us a venue to connect our members with the most knowledgeable authorities on the topics that matter most to their businesses.”
The next PrimeTime will return to the Venetian, Palazzo and Sands Expo in Las Vegas Feb. 10-14, 2019.