Boston – Representatives of the Nationwide Marketing Group are in Bean Town this week with other digital marketers for the first-ever Aligned Conference.
The three-day event, which runs through tomorrow at the Fairmont Battery Wharf, brings together brand marketers, sales managers and independent retailers to share key digital marketing tactics.
The conference is sponsored by Boston-based Promoboxx, which is powering Nationwide’s “Just Say Yes” digital services program. The turnkey effort can provide cyber-shy dealer members with easily implemented online elements, including website banners and vendor landing pages; social-network postings; customer- encouraged store reviews; and the placement of dealer logos within manufacturers’ store locators.
Also in attendance this week is Electrolux’s Todd Scott, digital retail integration and merchandising manager, who is lending his expertise on incorporating retailer feedback for more likeable content in his session topic, “Navigating the Feedback Loop: Giving Your Retailers What They Really Want.”
In addition, 20-year GE Appliances veteran Jason West, general manager, merchandising and training, is leading a session on “Helping Busy Retailers in a Noisy Market.”
Other international brands represented include Chevrolet, Pepsi, Timberland and Volkswagen.
Ben Carcio, CEO and co-founder of Promoboxx, said of the event: “We saw the opportunity for cross-industry collaboration. There is no brand-to-retailer event that extends across all verticals, and now we have some of the biggest brands in the world attending.”
Carcio described Promoboxx as a young start-up that is focused on helping independent retailers become better marketers.