Nationwide Marketing Group, the buying group for independent consumer tech, major appliance and bedding retailers, announced one of its members has activated its first mobile phone customer as part of the group’s newly announced AT&T partnership.
King’s Great Buys Plus in Evansville, Ind., signed up the customer, who purchased a Samsung Galaxy S10. The retailer was one of the first Nationwide members to commit to the exclusive AT&T program when it was first announced in February at the group’s PrimeTime event. More than 15 percent of members who attended PrimeTime signed up to become independent AT&T retailers.
“We are excited to be the first member in the country to enroll a customer in this one-of-a-kind program,” said Terry Oates, CEO of King’s Great Buys Plus. “Being able to offer cellphones and wireless service is the first step in creating a true connected home experience for our customers. And the support we’ve received along the way is second to none. We couldn’t be happier.”
The program provides Nationwide members with the ability to sell home Internet, DirecTV and cellphone service and devices. An exclusive partnership with DSI Systems enables dealers to sign a customer up in only eight minutes, said nationwide.
There is no inventory stocking requirement, and members are provided with a dedicated customer support line to assist with billing and enrollment questions.
“Whether you sell appliances, electronics, furniture or bedding, this program — available only to members of Nationwide Marketing Group — is a great add-on for your store,” said Tom Hickman, Nationwide’s president and chief member advocate, in a statement. “Not only does it help support the growing trend of a connected home, but the shorter lifecycle common with today’s cell phones will encourage additional store traffic and frequency of shop. And the exclusive promotions available only to Nationwide’s independent retailers provide a clear competitive advantage over the national chains.”