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GameStop Details Plans To Grow ThinkGeek

GameStop aims to grow the toys and collectables arm of its business.

GameStop has detailed its plans to grow the toys and collectables arm of its business, ThinkGeek, amid the appointment of a new VP for the division.

Retail buyer veteran, Dawn Henry has been appointed to the role with the remit of accelerating the division’s growth.

She will report to senior VP Janet Bareis, who is responsible for developing and supporting the company’s overall strategy and merchandising operations within the growing collectables business.

Prior to joining ThinkGeek, Henry spent eight years at Walmart Stores in a variety of senior buyer roles. Other previous experience includes roles Olin Winchester, Georgia Pacific and Lucent Technologies.

“Adding a seasoned toy and licensed retail merchant such as Dawn to our team demonstrates our continued commitment to further accelerate growth of our global collectables business,” said Bareis.

“Having worked with Dawn while I was at Walmart, I know firsthand how fortunate we are to have such an accomplished and innovative merchant leading our ThinkGeek division.”

This is the latest move in GameStop’s planned expansion strategy. The company also recently added Kris Ventura as VP of collectables merchandising.

The company is currently considering a potential buyout. It has struggled in recent years with the growing popularity of digital games and streaming, and with the competition of online retailers such as Amazon.

The company reported a net loss of $105.9 million for the 2017 fiscal year.

See: GameStop Management Shuffle Continues